Google To Enter U.S. Wireless Market

(RTTNews) - Google plans to launch a limited U.S. wireless service, a top company executive said at the World Mobile Congress in Barcelona.

Sundar Pichai - senior vice president at Google overseeing Android, Chrome, and Google Apps - said the proposed wireless service would be limited in scale and would not take on entrenched players such as Verizon and AT&T. Further details would emanate in the coming months, Pichai said.

But what Google would focus on is incorporating technical innovations for its wireless service that could be absorbed by the carriers.

Pichai said Google would partner with carriers to launch the service, the way it does works with hardware makers for its Nexus devices.

"We don't intend to be a network operator at scale," Pichai said at the Mobile World Congress trade show. "We are working with carrier partners. You'll see our answer in coming months. Our goal is to drive a set of innovations we think should arrive, but do it a smaller scale, like Nexus devices, so people will see what we're doing."

Although Google plans a limited service, it could send tremors across the wireless industry where competition is rife and the arrival of yet another company can cause some shivers.