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02.03.2005 13:57:00

Get the Scoop! Yahoo! Celebrates Ten Years on the Internet with Free I

Get the Scoop! Yahoo! Celebrates Ten Years on the Internet with Free Ice Cream

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    Business Editors/Photo Editors/Internet Writers
    MULTIMEDIA AVAILABLE:
    http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4833853

    SUNNYVALE, Calif.--(BUSINESS WIRE)--March 2, 2005--

    Yahoo! Netrospective, a Unique Interactive Microsite, Launches Today to Reflect upon a Decade of Momentous Internet Growth

    To celebrate its 10th birthday and show its appreciation for the consumers who have made Yahoo! (Nasdaq:YHOO) a household name, the company is inviting U.S. consumers to enjoy a free scoop of Baskin-Robbins ice cream courtesy of Yahoo!.
    On Wednesday, March 2, consumers can visit the Yahoo! front page (www.yahoo.com) and download a coupon good for a free 2.5 oz. scoop (cup or cone) of their favorite ice cream flavor at participating Baskin-Robbins stores. The coupons will be customized with the consumer's name, and the site will feature driving directions that can be sent to their mobile phone and a Yahoo! Smartview map listing all Baskin-Robbins locations in the user-specified geographic area (maps not available in Puerto Rico). As part of the birthday celebration, the coupon must be printed and redeemed on March 2.
    Yahoo! began humbly as a simple idea to bring order to the Internet universe. Once housed in a trailer at Stanford University, Yahoo! has evolved over the past decade into the world's most recognized Internet brand, with more than 345 million unique users worldwide.
    "In just one decade, the Internet has changed the way consumers do just about everything -- and it's been a remarkable and wonderful experience," said Jerry Yang, co-founder and Chief Yahoo!. "Through it all, we wanted to build products that satisfied our users' wants and needs, but it's even more than that -- it's to help every one of us to discover, get more done, share and interact."
    "Technology is now easier and more accessible for the 'everyman,' and Yahoo!'s employees play a huge part in that," said David Filo, co-founder and Chief Yahoo!. "One of the primary food groups for many Yahoo! employees is ice cream -- and we'd like to raise a cone alongside all those who have made Yahoo! a nice place to stay on the Internet."

    10 years. 100 moments. Introducing the Yahoo! Netrospective

    As part of Yahoo!'s 10th birthday celebration, the company launched the Yahoo! Netrospective, a microsite that tells the story of the Internet over the past decade through a series of 99 content modules. These modules encompass both the great and the small, and as a collective, they serve to celebrate a momentous decade in the growth of this medium, this industry, and Yahoo! itself.
    Every cell of content will host a blog comment feature that will turn this Netrospective into a conversation in which Yahoo! users can interact with the company and each other while sharing their memories, sites, and view points. The 100th module is reserved for Yahoo! users, as they will be asked to imagine the future of the Web... for we are just getting started.

    1995 -- Yahoo! Is Born

    Yahoo! began as a student hobby and evolved into a global brand that has helped changed the way people communicate with each other, find and access information, explore new ways to access entertainment, and purchase goods and services online. The two founders of Yahoo!, David Filo and Jerry Yang, Ph.D. candidates in Electrical Engineering at Stanford University, started their guide in a campus trailer in February 1994 as a way to keep track of their personal interests on the Internet. Before long they were spending more time on their home-brewed lists of favorite links than on their doctoral dissertations. Eventually, Jerry and David's lists became too long and unwieldy, and they broke them out into categories. When the categories became too full, they developed subcategories... and the core concept behind Yahoo! was born.
    The Web site started out as "Jerry's Guide to the World Wide Web" but eventually received a new moniker with the help of a dictionary. The name Yahoo! is an acronym for "Yet Another Hierarchical Officious Oracle." Yahoo! itself first resided on Yang's student workstation, "Akebono," while the software was lodged on Filo's computer, "Konishiki" -- both named after legendary sumo wrestlers.
    Jerry and David soon found they were not alone in wanting a single place to find useful Web sites. Due to the torrent of traffic and enthusiastic following, Yahoo! was incorporated in March 1995.
    Today, led by an executive team including Chairman and CEO Terry Semel, Chief Operating Officer Dan Rosensweig, Chief Financial Officer Susan Decker, Chief Technology Officer Farzad Nazem, and Co-Founders/Chief Yahoos Jerry Yang and David Filo, Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo!, headquartered in Sunnyvale, CA, provides online services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world.

    Yahoo! Executives to Ring Opening Bell at Nasdaq

    To celebrate 10 years of business achievement, several Yahoo! executives -- including Terry Semel, Jerry Yang and David Filo -- will preside over the opening bell today on the Nasdaq exchange floor.
    "Yahoo!'s aim is to generate superior returns and to build value over many years for our users, advertisers and investors," said Terry Semel, CEO. "We still have a lot of work to do, but the best is yet to come."

    Editor's note: Photos available.

    Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.
    All other names are trademarks and/or registered trademarks of their respective owners.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4833853

--30--PG/sf*

CONTACT: Yahoo! Inc. Sabrina Crider, 408-349-5524 sabrinaf@yahoo-inc.com or Fleishman-Hillard for Yahoo! Laura Hanson, 415-318-4191 hansonl@fleishman.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD INTERNET E-COMMERCE PRODUCT PHOTO PHOTOWIRE SOURCE: Yahoo! Inc. PHOTO: 40668

Copyright Business Wire 2005

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