Coldwater Creek Powers Move to Enterprise SOA With SAP

CHICAGO, May 22 /PRNewswire-FirstCall/ -- SAP AG today announced that Coldwater Creek , a leading specialty women's apparel retailer in the U.S., will adopt the SAP NetWeaver(R) platform as the strategic foundation to drive immediate cost savings by simplifying integration efforts and align around an enterprise service-oriented architecture (enterprise SOA) to create agility and flexibility across the organization. In an increasingly competitive environment in which retailers are looking to reduce operational costs while increasing customer value and improving margins, Coldwater Creek has selected SAP NetWeaver to provide one common platform for composing new business processes, seamlessly integrating applications and supporting flexible business strategies. The announcement was made at Retail Systems 2006 Conference and Exposition, being held in Chicago, Illinois, May 21-24.

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Coldwater Creek conducted an extensive search of business software providers to address its business needs, as the company continues to expand its multi-channel enterprise. As Coldwater Creek adds new retail stores, pursues brand and line extensions and continues its excellent customer service, the company is looking for an experienced partner to provide the necessary technology, tools and retail expertise to gain and sustain a competitive advantage. With more than 3,200 retailers worldwide running SAP applications, SAP was the clear choice to help Coldwater Creek focus completely on its customers while cutting costs and enabling growth.

"We chose to work with SAP because of the quality of the SAP NetWeaver platform and SAP's focus on retail, said Dan Moen, senior vice president and chief information officer, Coldwater Creek. "SAP has continually demonstrated professionalism and dedication to our success as a valued customer. We look forward to a successful partnership."

Coldwater Creek purchased SAP NetWeaver as a powerful platform that delivers a business-focused infrastructure to support its non-SAP applications. SAP NetWeaver allows for ease of deployment of both SAP and non- SAP retail solutions to support ongoing growth opportunities.

"We understand that retail has changed -- it is a complex business with changing rules," said Jim McMurray, senior vice president, Retail, SAP America, Inc. "Retailers need the ability to quickly adapt and innovate their businesses to continue to create value for their own customers. SAP NetWeaver addresses this need as it allows companies such as Coldwater Creek to flexibly and rapidly design, implement and execute new business strategies and processes."

About Coldwater Creek

Coldwater Creek is an integrated multi-sales channel retailer of women's apparel, jewelry, footwear, gift items and accessories through a growing number of full-line retail stores located across the country, an Internet site at http://www.coldwatercreek.com/ and direct-mail catalogs.

About SAP for Retail

SAP for Retail is a solution portfolio that combines mySAP(TM) Business Suite solutions with a broad set of integrated retail applications to help companies profitably serve consumer demand across multiple channels. With the acquisitions of Triversity and Khimetrics, SAP's end-to-end solution now includes SAP Triversity Point of Sale (POS) and SAP Khimetrics Demand Intelligence. Today, more than 3,200 retailers worldwide are SAP customers, more than 470 of which are using merchandising-specific applications from the SAP for Retail solution portfolio. Built on the open architecture of the SAP NetWeaver(R) platform, SAP for Retail includes core capabilities for financial management, human resources, supplier relationship management and customer relationship management, as well as support for industry-specific merchandise management and planning, store and channel management, demand forecasting, replenishment, sophisticated allocation, workforce management, POS data management and RFID. (Additional information at http://www.sap.com/retail/)

About SAP

SAP is the world's leading provider of business software*. Today, more than 33,200 customers in more than 120 countries run SAP(R) applications -- from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver(R) platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/.)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

NOTE: SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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