CoActive Marketing Group, Inc. Names Fred Kaseff Chief Financial Officer

CoActive Marketing Group, Inc. (NASDAQ Capital Market: CMKG) announced today that it appointed Fred Kaseff to serve as its Chief Financial Officer, replacing Susan Murphy, who had held that position on an interim basis. Ms. Murphy will continue to consult with CoActive on a part time basis. Mr. Kaseff, age 50, has previously served as the Chief Financial Officer of several marketing companies, most recently the online agency [x+1]. From 1985 until 2002 he was the Chief Financial Officer of Brann Worldwide, a division of Havas Advertising, and Brann's predecessor corporation, Barry Blau & Partners. Early in his career, Mr. Kaseff worked as a Staff Accountant with KPMG LLP, and as a Corporate Associate in the New York-based law firm, Weil, Gotshal & Manges LLP. Marc Particelli, the Company’s Chairman, remarked, "After a thorough executive search which included the involvement of our Audit Committee and our entire Board of Directors, we believe we have identified the ideal candidate to lead our finance and accounting departments.” Mr. Kaseff commented, "I am extremely excited to have the opportunity to join this organization, and I look forward to working with CoActive’s management, employees and clients.” About CoActive: CoActive Marketing Group, Inc. is an integrated marketing communications agency. The Company’s services include buzz and viral marketing, social media and consumer generated media, relationship marketing, experiential marketing, event marketing, and ethnic marketing. The Company’s programs help its clients profitably connect with consumers and create advocates for client brands. This press release includes statements which constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Factors that could cause actual results to differ materially from the Company's expectations are set forth in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2007 under "Risk Factors," including but not limited to "Recent Losses,” "Need for Additional Funding," "Internal Controls,” "Dependence on Key Personnel," "Unpredictable Revenue Patterns," "Customers," "Competition," "Risks Associated with Acquisitions," and "Control by Executive Officers and Directors" and include the risk that projected business opportunities will fail to materialize or will be delayed. The Form 10-K may be obtained by accessing the database maintained by the Securities and Exchange Commission at http://www.sec.gov.