10.11.2009 12:00:00
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Clear Channel Outdoor Leads Industry in the Recycling of ECO•Poster Materials
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced an expansion to its commitment to environmental responsibility. Building upon its momentum in converting nearly all of it poster inventory to accommodate single sheet ECO•Posters, Clear Channel Outdoor is now also greatly reducing landfill waste by recycling nearly 100% of ECO•Poster materials upon completion of campaigns.
ECO•Posters are created with polyethylene, the most commonly-recycled plastic in the world. With a visual quality is comparable to vinyl executions, ECO•Posters maintain their visible integrity longer, 90 days as opposed to 30 days with the previous posters.
"We are dedicated to going green, and have made significant strides in addressing the environmental concerns of our clients and the communities in which we do business,” said Paul Meyer, President and CEO, Clear Channel Outdoor Americas. "Since May of this year, Clear Channel Outdoor has recycled over 260,000 pounds of ECO•Poster material and anticipates that over 400,000 pounds will be recycled by year’s end.”
The U.S. outdoor advertising industry has embraced ECO•Posters because of their ability to deliver superior visual integrity over paper and paste, while also being fully recyclable. Clear Channel Outdoor currently has a contract with Avangard Innovative to recycle its ECO•Posters into a variety of products including railroad ties. In addition to poster inventory, the company is currently working toward converting its entire bulletin inventory to accommodate recyclable ECO•Flex material and will be recycling them in the same fashion as its ECO•Poster program.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com
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