Cembra appoints Bernardo de Barros Franco as Chief Customer & Growth Officer

Zurich, 21 November 2025 – Effective 1 December 2025, Bernardo de Barros Franco will join Cembra as Chief Customer & Growth Officer and member of the Management Board.

With the appointment of Bernardo de Barros Franco as Chief Customer & Growth Officer, Cembra is further bundling and complementing its customer, marketing and digital expertise to accelerate growth and innovation across its businesses.

Bernardo de Barros Franco brings more than 25 years of experience in developing, scaling, and monetising digital products across fintech, digital banking, e-commerce, SaaS and marketplaces. He has held senior leadership roles at companies such as Mercado Libre, OLX (a Prosus company) and Uber. He also launched SumUp’s digital bank in Brazil and founded several startups. Bernardo de Barros Franco holds a Bachelor's Degree in Computer Engineering and an MBA.

Holger Laubenthal, CEO of Cembra, said: “This appointment marks a logical step in our strategic transformation. With Bernardo de Barros Franco’s broad digital and entrepreneurial experience, we are enhancing our capabilities and reaffirming our commitment to delivering greater value to our customers – supported by our strong and experienced team.”

About Cembra
Cembra is a leading Swiss provider of innovative financing and payment solutions. Our product range includes personal loans and auto leases and loans, credit cards, the insurance made available in this context, invoice financing and savings products.

Across our business lines Lending and Payments, we serve over 2 million customers in Switzerland and employ more than 850 people from about 40 countries. We have our headquarters in Zurich and operate across Switzerland through our network of branches and our online distribution channels, as well as through our credit card partners, independent intermediaries and car dealers.

We have been listed as an independent Swiss bank on the SIX Swiss Exchange since 2013. Cembra is rated A- by Standard & Poor’s and is recognised for its strong sustainability performance by leading ESG rating agencies.