Casino Group In Deal With Google Cloud, Accenture To Accelerate Digital Strategy

(RTTNews) - French retailer Casino Guichard (0HB1.L, CGUIY.PK) announced Tuesday that it has entered into a strategic collaboration with Google Cloud and Accenture Plc. (ACN) to accelerate its digital strategy.

The two-fold collaboration will accelerate the technological developments of Casino Group, digitally transforming the French mass-market retail brand and the retail market as a whole.

In the deal, Casino Group's B-to-C activities, such as its stores and ecommerce sites, will benefit from the deployment of innovative digital solutions.

For Casino group's new B-to-B activities, such as its retail media properties, the objective is to accelerate the development of RelevanC, its subsidiary specializing in data marketing solutions.

Jean-Charles Naouri, Chairman and CEO of Casino Group, said, "It will enable us to accelerate two of the group's priorities: continuously improving our customer service through technological innovations such as AI applications, and accelerating the growth and value creation of our technological activities in data and software."