27.08.2007 12:01:00
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Callaway Golf Limited-Edition FT-i(TM) Driver to Support The Callaway Golf Foundation Women's Cancer Initiative
The Callaway Golf Company (NYSE:ELY) has launched a new line of products
to benefit ovarian cancer research, just in time for Ovarian Cancer
Awareness Month in September. Aimed at raising awareness and funds for
ovarian cancer, the second leading and most deadly gynecologic cancer,
Callaway Golf has designed a limited-edition line of teal FT-i
drivers, golf balls, towels and hats that will be available beginning
September 1, 2007 at sporting goods stores nationwide. The proceeds from
the sale of these products will benefit the Callaway Golf Foundation
Women’s Cancer initiative.
Only 1,000 drivers will be produced and each will be individually
numbered, making this club a highly sought after and collectible item.
The Callaway Golf Company will donate 15% of its net sales from the sale
of all teal products, up to a maximum of $200,000, to help fund the
Callaway Golf Foundation Women’s Cancer
Initiative through the Entertainment Industry Foundation (EIF). The
Callaway Golf Foundation Women’s Cancer
Initiative was created through combined donations of more than $1
million by the Callaway Golf Foundation and Callaway Golf Company to EIF’s
Women’s Cancer Programs at four world-renowned
cancer institutions.
The four institutions selected for their groundbreaking work in ovarian
cancer research and treatment include: Cedars-Sinai Women’s
Cancer Research Institute at the Samuel Oschin Comprehensive Cancer
Institute; The University of Texas M.D. Anderson Cancer Center; Memorial
Sloan-Kettering Cancer Center; and Sidney Kimmel Comprehensive Cancer
Center at Johns Hopkins. Led by Dr. Beth Karlan, Director of the
Cedars-Sinai Women’s Cancer Research
Institute, this women’s cancer initiative
represents a collaborative, multi-site undertaking designed to advance
treatment of ovarian cancer through molecular profiling, biomarker
discovery and targeted therapy development. Donations to the Callaway
Golf Foundation Women’s Cancer Initiative
will also benefit the Gynecologic Cancer Foundation.
Award-winning actress Eva Longoria has been named the lead ambassador
for the Callaway Golf Foundation PSA campaign with EIF, aimed at raising
awareness and funds for ovarian cancer prevention. In her role as the
campaign ambassador, Longoria will appear in both TV and print public
service announcements to encourage women to better understand their
risks for the disease and to urge them to get involved in the cause.
The sale of the teal products, including the FT-i driver (US$875
MSRP), golf balls (US$35 MSRP), hats (US$15 MSRP) and towels (US$25
MSRP), will help raise awareness and funds to beat a disease which
claims more than 15,000 lives every year.
For additional information regarding the teal line of products, please
visit www.callawaygolf.com.
For more information on the cause or to make a donation, please visit www.callawaygolffoundation.org.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
creates products and services designed to make every golfer a better
golfer. Callaway Golf Company, which celebrates its 25th
Anniversary in 2007, manufactures and sells golf clubs and golf balls,
and sells golf accessories, under the Callaway Golf®,
Odyssey®, Top-Flite®,
and Ben Hogan® brands. For more information
please visit www.callawaygolf.com.
About the Entertainment Industry Foundation
As a philanthropic leader of the entertainment industry, the
Entertainment Industry Foundation has distributed hundreds of millions
of dollars - and provided countless volunteer hours - to support
charitable initiatives addressing critical health, education and social
issues. For more information, visit www.eifoundation.org.
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Callaway Golf Co. | 7,85 | -0,81% |
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S&P 400 MidCap | 1 854,40 | -0,45% |