Baloise shares its know-how with start-up founders

Basel, 7 April 2022. Starting from scratch is tough, especially in the world of business. Founders constantly face all manner of questions and challenges and few young start-ups have the very broad expertise required to tackle them. As part of its Simply Safe corporate strategy, Baloise has collaborated with its customers to develop ideas for how Baloise can give emerging entrepreneurs access to the valuable know-how of its experts. Baloise is extending this offer to all corporate customers who have founded a new business in the past three years.

In Switzerland, Baloise employs around 4,000 staff with a wide range of professional backgrounds in functions ranging from accounting, legal, IT and business development to human resources and marketing. Baloise's Simply Safe strategy aims to make the daily lives of customers easier. This sparked the idea of enabling cross-pollination between employees and customers: 'We want to make is as easy as possible for people who are starting a new business to benefit from valuable know-how that would otherwise be very difficult for them to access,' says Mathias Zingg, Head of Sales and Marketing and a member of the Executive Committee of Baloise Switzerland. At the same time, this dialogue is a great opportunity for employees to get to know customers better and to gain a deeper understanding of their needs and problems.

Topics can range from useful tips for a social media strategy or information on payroll accounting to advice on data protection or the optimisation of internal processes. Customers simply complete a form that is posted on the internal Baloise job board. On this form, they specify the subject on which they would like to receive some input and a suggestion for when they would like the contact to take place. If someone at Baloise has the necessary expertise to help the customer in this area, they will contact the customer directly and arrange to support them for one working day - completely free of charge and without obligation.

'It is a pleasure to help our customers as they start their own business and we are delighted to let them benefit from the helpfulness of our employees and our unique Baloise culture,' concludes Mathias Zingg.

Contact
Baloise Group, Aeschengraben 21, CH-4002 Basel
Website: www.baloise.com
E-Mail: media.relations@baloise.com / investor.relations@baloise.com
Media Relations: Tel: +41 58 285 76 09
Investor Relations: Tel: +41 58 285 81 81

The Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The 7,900 or so employees of Baloise therefore focus on the wishes of their customers. The best possible customer service, combined with innovative products and services, makes Baloise the first choice for people who want to feel 'simply safe'. Located at the heart of Europe, with its head office in Basel, the Baloise Group is a provider of prevention, pension, assistance and insurance solutions. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Switzerland, the Group also operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group offers innovative pension products to retail customers throughout Europe from its competence centre in Luxembourg. Bâloise Holding Ltd shares are listed in the main segment of the SIX Swiss Exchange.