Alltel Wireless Unveils New 'My Circle' Integrated Advertising Campaign; Robust nationwide campaign includes TV, radio, print, outdoor, online and Hispanic media

"Sales Guys" represent four of Alltel's competitors who cometogether out of their frustration over the success of "My Circle." Thecampaign begins with traditional television, radio and print as wellas event marketing, Hispanic advertising and interactive elementsincluding online advertising and Webisodes.

The first national television advertisement within the "Sales Guy"campaign, entitled "Food Court," showcases the four employees on theirlunch break discussing the impact of "My Circle," and concluding thatthey must to do something to "stop it." "Food Court" will airnationally on cable networks including MTV, TNT, ESPN, as well as onUnivision and Telefutura affiliates and more than 350 local networkaffiliates in more than 60 DMAs.

The "My Circle" feature is exclusive to Alltel Wireless and is notoffered by any other national carrier. "My Circle" allows AlltelWireless customers to get unlimited free calls to and from the 10phone numbers that matter most to them any time of day without therestrictions associated with nights and weekends. "My Circle" numberscan be any combination of wireless, home and office numbers locatedanywhere in the United States, regardless of local phone company orwireless carrier. These 10 numbers are in addition to customers'mobile-to-mobile calling community and do not require a specialhandset.

"We have had tremendous feedback on 'My Circle,'" said Laura Cook,senior vice president of marketing communications for Alltel Wireless."This new integrated campaign continues the story of thiscategory-changing feature and the impact it has had on our customersand on the wireless industry as a whole. These bold and entertainingads are a fun way to further spread the word on how 'My Circle'enhances our customers' wireless experience."

The campaign also features an aggressive interactive component,which includes online advertising as well as a variety oflight-hearted video and interactive experiences on select websites andon alltelcircle.com. A series of Webisodes on alltelcircle.comfeatures Alltel's "Chad" visiting the "headquarters" of thecompetition and engaging in humorous dialogue as he tries to reacheach wireless company's CEO to educate them about the benefits of "MyCircle" and how they can now all be friends.

In addition to the brand's integrated "Sales Guys" campaign,Alltel Wireless is also leveraging its sponsorship assets with fourNFL teams and 12 partner universities via aggressive event marketingplatforms created to promote "My Circle."

Alltel's new "My Celebrity Circle" promotion gives Alltelcustomers the opportunity to add four of the game's top wide receivers- Arizona Cardinals' Larry Fitzgerald, Carolina Panthers' Steve Smith,Cleveland Browns' Joe Jurevicius and New Orleans Saints' Joe Horn - totheir "Circle" of friends. Each player has a dedicated microsite onalltelcircle.com complete with exclusive content and weekly podcasts.Fans also have the chance to win prizes, including game tickets,autographed memorabilia and VIP treatment for themselves and their"Circle" of 10 friends.

On campus at 12 of its partner universities, Alltel is executingits "My Own Game" program featuring college football personality LeeCorso that gives one student at each school the chance to win theultimate college football experience - a college football game namedin his or her honor and tickets to that game for the winner and thewinner's "Circle" of 10 friends.

Alltel Wireless customers on select rate plans of $59.95 or highercan sign up for "My Circle" online at alltel.com/myaccount. Onceregistered, customers have the freedom to change their numbers onlineat their convenience as often as they like - for free.

New and existing customers can find out more about Alltel'sexclusive "My Circle" feature by visiting their local Alltel Wirelessretail store or by logging onto www.alltelcircle.com.

Alltel is owner and operator of the nation's largest wirelessnetwork and has more than 11 million wireless customers.

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