Alliance Data Reports New Long-term Partnership With Geddes Group - Quick Facts

(RTTNews) - Alliance Data Systems Corp. (ADS) said its Retail Services business, that manages over 120 private label and co-brand credit programs, has reached a long-term agreement to provide co-brand credit card services with photographer Anne Geddes, an Australian born artist widely known for her iconic depictions of babies and motherhood.

In total, Geddes' books have been published in 84 countries, been translated into 24 languages and have sold over 19 million books and 15 million calendars worldwide.

The company said it would provide a full suite of credit and marketing services for the Anne Geddes Visa card program, providing opportunities for brand enthusiasts to earn cash back for card purchases at Anne Geddes partner retailers, and all purchases made anywhere that Visa is accepted. In the future, cardholders would have the opportunity to support charitable giving efforts through the Geddes Philanthropic Trust through purchases made with their card.

Also, Alliance Data would help The Geddes Group to further engage cardholders through expanded customer-relevant channels, including mobile, to enhance cardholder loyalty.