20.02.2008 14:12:00
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Akamai Unveils Unique ''Games on the Edge'' Portal Showcasing Solutions for Accelerating Game Delivery and Enhancing Online Gaming Experiences
Akamai Technologies, Inc. (NASDAQ: AKAM), the leading global service
provider for accelerating content and applications online, today
announced "Games on the Edge,”
a proof-of-concept portal designed to feature gaming content from
leading game publishers and developers, and offer a glimpse into Akamai’s
solutions for accelerating game delivery and creating a high-quality
online gaming experience.
The Web site, unveiled at the 2008 Game Developers Conference and
available at www.gamesontheedge.com,
showcases online video gaming content such as game demos, screenshots
and other gaming marketing materials including high definition game
trailers. As an industry leader in digital distribution of games, Akamai
has been instrumental in providing game publishers and developers the
solutions needed to reach online gamers effectively, build loyalty and
increase margins by delivering a flawless online user experience.
Companies providing online video gaming content for "Games
on the Edge” include Flagship Studios, PopCap
Games, OutSpark and SpinTop. The portal showcases Akamai’s
Electronic Software Delivery solution for accelerating game delivery,
improving performance to drive higher download completion rates, and
giving gamers a fast, reliable and differentiated experience whether
they are downloading and playing demo games online or watching promo
trailers. Following Akamai’s "HDWeb” – www.thehdweb.com – an initiative to showcase Akamai’s
capabilities for delivering large, high definition (HD) files online, "Games
on the Edge” is another groundbreaking
project designed to demonstrate Akamai’s
solutions for addressing the challenges associated with digital
distribution of games such as streaming of large HD game trailers,
accelerating game delivery, enabling branded game downloads and fueling
site performance for online gaming sites and communities.
"As the casual games market continues to
grow, we needed a solution to address the issues regarding distribution
of games globally and scale to meet the anticipated increase in demand,”
said Hans Reifenrath, IT Director, PopCap Games. "Akamai
allows us to confidently deliver our games around the world while
alleviating the need to expand into international co-location space. We
are excited to be a part of Akamai’s "Games
on the Edge” initiative, showcasing Akamai’s
capabilities for delivering our games faster and providing a better user
experience. We look forward to working with Akamai to bring more casual
games to players around the world.”
Akamai's goal for this portal is to provide a glimpse into its solutions
for the online gaming industry while highlighting the game publishers
and developers that are pushing the industry forward. The "Games
on the Edge” portal will:
Bring together the most powerful brands to showcase online video
gaming content
Showcase Akamai’s gaming solutions and the
benefits they offer the gaming industry: Fast and reliable delivery,
higher download completion rates and world-class download management
capabilities
Engage gamers by providing a high-quality online game experience
Show industry support and leadership around the movement toward
digital distribution of games
"Akamai’s gaming
solutions are designed with a two-fold purpose,”
said Brad Rinklin, vice president of marketing, Akamai. "Akamai
helps to not only increase game publisher and gaming companies’
margins by opening up a direct buying channel through digital
distribution, but also builds gamer loyalty through a fast, reliable and
personalized online experience for gamers worldwide. By leveraging Akamai’s
solutions, gamers can enjoy a smooth and seamless download experience
regardless of file size or geographic location.” "It is critical that we not only be able to
deliver an amazing gaming experience on the PC to gamers of all types,
but at a scale that ensures the masses of casual RPG players receive the
best performance possible,” said Bill Roper,
CEO of Flagship Studios. "As demonstrated in
this initiative, we can rely on Akamai to deliver our content over a
high-quality distributed platform that helps us reach a global audience.” The Akamai Difference for Gaming
Akamai helps game publishers and developers overcome their unique
challenges of delivering gaming content online, such as disparate end
user geographies, large game file sizes including HD trailers, high
traffic levels, uneven or inconsistent traffic patterns and inherent
Internet weaknesses such as network outages. Akamai’s
solutions offer the performance, scalability, reliability and reach to
deliver content ranging from small patches to full multiple gigabyte
game files to a global user base, without the need for costly
infrastructure build-out. As a policy, Akamai does not accept business
or deliver any online gambling sites.
Leveraging the Electronic Software Delivery solution, game publishers
and developers can not only improve the performance of downloads, but
also are able to measure download and completion rates in a number of
ways – such as by URL, geography, and end
user IP address – in order to provide the
best insight possible into the customer base, ultimately leading to
increased customer satisfaction and bottom-line revenues. Akamai’s
Download Analytics capabilities also provide game publishers and
developers with the critical business metrics they need to better
understand their end users.
Akamai’s Dynamic Site Accelerator solution
has also been beneficial in the gaming space for accelerating and
delivering a dynamic, richer gaming site and community, allowing game
publishers and developers to meet the expectations of today’s
gamers for a fast-loading, always- available video gaming site when
watching game trailers or accessing other gaming marketing materials
online. Dynamic Site Accelerator provides significantly faster page load
times, reducing end users’ site abandonment
rates and eventually improving customer and brand loyalty.
About Akamai
Akamai® is the leading global service
provider for accelerating content and applications online. Thousands of
organizations have formed trusted relationships with Akamai, improving
their revenue and reducing costs by maximizing the performance of their
online businesses. Leveraging the Akamai EdgePlatform, these
organizations gain business advantage today, and have the foundation for
the emerging Web solutions of tomorrow. Akamai is "The Trusted
Choice for Online Business." For more information, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and
prospects of Akamai Technologies, Inc.'s management that constitute
forward-looking statements for purposes of the safe harbor provisions
under The Private Securities Litigation Reform Act of 1995. Actual
results may differ materially from those indicated by these
forward-looking statements as a result of various important factors
including, but not limited to, the effects of any attempts to
intentionally disrupt our services or network by unauthorized users or
others, failure to have available sufficient transmission capacity, a
failure of Akamai's network infrastructure and other factors that are
discussed in the Company's Annual Report on Form 10-K, quarterly reports
on Form 10-Q, and other documents periodically filed with the SEC.
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Aktien in diesem Artikel
Akamai Inc. | 88,56 | -0,23% |
Indizes in diesem Artikel
NASDAQ Comp. | 19 218,17 | 0,83% |