ADVISORY/Motive, Inc. to Host Panel at 21st Century World Forum

    Business Editors/High-Tech Writers
    ADVISORY...for Wednesday (Feb. 23)
    21st Century Communications World Forum

    AUSTIN, Texas--(BUSINESS WIRE)--Feb. 14, 2005--Motive, Inc. (NASDAQ:MOTV), a leading provider of management software, today announced that Sanjay Castelino, vice president of industry marketing, will host a panel discussion on next-generation broadband management challenges at the 21st Century Communications World Forum 2005 in London on Wednesday, February 23rd. The 21st Century World Forum conference is presented by the International Engineering Consortium (IEC), a nonprofit organization dedicated to catalyzing business progress worldwide in a range of technology industries and university communities.
    "Visions for the New Network Edge" will address the new management challenges providers face in delivering next-generation broadband services to the subscriber premises. Topics will include: empowering customers with management tools, operationalizing WAN-side device management, and developing a consistent approach to multi-service activation and support.

WHAT: Panel Session "Visions for the New Network Edge"

WHO: Sanjay Castelino, vice president of industry marketing, Motive, Inc.

Jurgen Hofkens, director of product and services marketing, Alcatel

Tony Mauro, CTO, consumer service applications, Telus

Phil Holmes, CTO, BT Exact and DSL Forum Ambassador

Stuart Webb, senior consultant, BT

WHERE: 21st Century Communications World Forum Royal Lancaster Hotel, London For more information, visit http://www.iec.org/events/2005/21/

WHEN: Wednesday, February 23rd 3:45-5:15 p.m. local time

    About Sanjay Castelino

    As vice president of industry marketing, Sanjay Castelino oversees all industry and technical marketing activities for Motive's software products, which include built-in management solutions for broadband, home networking, IP voice and video services, and service-oriented business applications. Before joining Motive, he held management consulting positions with A.T. Kearney and Andersen Consulting LLP, where he developed business and customer service strategies for global manufacturing, telecommunications and health care clients. Castelino earned a Bachelor of Science degree in computer science and electrical engineering from Purdue University and a Master of Business Administration from Cornell University.

    About Motive, Inc.

    Motive, Inc. has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 40 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

    Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.

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CONTACT: Motive, Inc., Austin David Gibbs, 512-531-2502 dgibbs@motive.com or Porter Novelli Kirstan Ryan, 512-241-2235 kirstan.ryan@porternovelli.com

KEYWORD: TEXAS INTERNATIONAL ASIA PACIFIC EUROPE INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS SOFTWARE NETWORKING TRADESHOW ADVISORY SOURCE: Motive, Inc.

Copyright Business Wire 2005