ADDING MULTIMEDIA 1-800-FLOWERS.COM(R) Signs Definitive Agreement to Acquire Fannie May Confections Brands, Inc.

-- 1-800-FLOWERS.COM(R) Signs Definitive Agreement to Acquire Fannie May Confections Brands, Inc., a Multi-Channel Retailer and Manufacturer of Leading Confectionery Brands Including: Fannie May(R), Harry London(R) and Fanny Farmer(R)

-- Acquisition Expected to Accelerate the Company's Growth in the Food, Wine and Gift Basket Business, Increasing Annual Revenue in the Category to More Than $200 Million

1-800-FLOWERS.COM (NASDAQ: FLWS), a leading multi-channel retailerof thoughtful gifts for all occasions, today announced the signing ofa definitive agreement to acquire Fannie May Confections Brands, Inc.,a multi-channel retailer and manufacturer of chocolate and otherconfections under the well-known Fannie May, Harry London and FannyFarmer brands. The acquisition, for approximately $85 million in cash,includes a modern 200,000-square-foot candy manufacturing facility inNorth Canton, Ohio and 52 Fannie May retail stores in the Chicagoarea, where the chocolate brand has been a tradition since 1920.Fannie May Confections Brands, Inc. is expected to generate revenuesof approximately $75 million in its current fiscal year ending April30, 2006. The acquisition is expected to close on or about May 1,2006, subject to the satisfaction of customary closing conditions.

Jim McCann, CEO of 1-800-FLOWERS.COM, said, "During the pastseveral years, as we have aggressively expanded our Food, Wine andGift Basket business, we have seen chocolate and other confectionitems become an increasingly important part of our gift offering. TheFannie May, Harry London and Fanny Farmer names represent premiumcandy brands, perfect as gifts for any occasion and offer asignificant opportunity for growth, particularly through theleveraging of our assets and capabilities in the online and directmarketing space. In addition to a collection of iconic brands thatenjoy tremendous customer affinity, we expect this acquisition toenhance our candy category gross profit margins through extensivemanufacturing and retail capabilities. It also brings an experiencedand focused management team that can help us achieve the leadershipposition we have targeted in the Food, Wine and Gift Basket category."

The Company said the acquisition would be financed through acombination of cash on hand and bank lines of credit. McCann notedthat the Company anticipated that the acquisition will be accretive toearnings in fiscal 2007, which begins in July, 2006. "In addition,similar to the benefits we achieved in bakery gifts through ouracquisition last year of Cheryl&Co., we expect this acquisition toenable us to enhance our profitability through improved gross profitmargins and synergistic benefits," said McCann.

David Taiclet, CEO of Fannie May Confections, said "In the pasttwo years, our team successfully revitalized Fannie May and HarryLondon, building a thriving confectionery business. It was especiallyheartwarming to experience how beloved Fannie May is in Chicago andacross the Midwest. Now we have the opportunity to accelerateexpansion of these great brands nationally with the significantresources, expertise and commitment of a strong strategic partner.With more than 15 million customers, 1-800-FLOWERS.COM's uniquemulti-channel fulfillment systems and extensive direct-to-consumeronline marketing expertise will help us continue that growth. We arethrilled to have this opportunity."

Fannie May Confections will continue to be based in Chicago andsenior management will remain with the business, which will become awholly owned subsidiary of 1-800-FLOWERS.COM. Dave Taiclet willcontinue as CEO, Terry Mitchell as President, Matthew Anderson as CFO,and Alan Petrik as COO. 1-800FLOWERS.COM plans to support the FannieMay branded retail locations centered on the Chicago market. Under thenew ownership, Fannie May Confections Brands intends to continue usingthe same recipes, ingredients and suppliers that have made itschocolates a family tradition for generations.

The Harry London brand was purchased in 2003 and the Fannie Mayand Fanny Farmer brands in 2004 by Alpine Confections, Inc.,(subsequently renamed Fannie May Confections Brands, Inc. inconjunction with the planned acquisition by 1-800-FLOWERS.COM, Inc.).Alpine's other businesses - Kencraft, Maxfield's and DynamicChocolates - are not part of the planned acquisition and will continueto be operated under separate ownership led by Taz Murray. AlpineConfections, Inc. was named the Candy Industry 2005 Manufacturer ofthe Year by Candy Industry Magazine in recognition of its growth andachievements in the marketplace.

About 1-800-FLOWERS.COM(R)

For more than 30 years, 1-800-FLOWERS.COM Inc. - "Your Florist ofChoice(sm)" - has been providing customers around the world with thefreshest flowers and finest selection of plants, gift baskets, gourmetfoods and confections, and plush stuffed animals perfect for everyoccasion. 1-800-FLOWERS.COM(R) offers the best of both worlds:exquisite, florist-designed arrangements individually created by someof the nation's top floral artists and hand-delivered the same day,and spectacular flowers shipped from our growers to your door fresh.Customers can shop 1-800-FLOWERS.COM 24 hours a day, 7 days a week viathe phone or Internet(1-800-356-9377 or www.1800flowers.com) or byvisiting a Company-operated or franchised store. Sales and ServiceSpecialists are available 24/7, and fast and reliable delivery isoffered same day, any day. As always, 100 percent satisfaction andfreshness is guaranteed. The 1-800-FLOWERS.COM collection of brandsalso includes home decor and garden merchandise from Plow & Hearth(R)(1-800-627-1712 or www.plowandhearth.com); premium popcorn andspecialty treats from The Popcorn Factory(R) (1-800-541-2676 orwww.thepopcornfactory.com); exceptional cookies and baked gifts fromCheryl&Co.(R) (1-800-443-8124 or wwwcherylandco.com); gourmet foodsfrom GreatFood.com(R) (www.greatfood.com); children's gifts fromHearthSong(R) (www.hearthsong.com) and Magic Cabin(R)(www.magiccabin.com) and wine gifts from the WineTasting Network(R)(www.ambrosiawine.com and www.winetasting.com). 1-800-FLOWERS.COM,Inc. stock is traded on the Nasdaq market under ticker symbol FLWS.

Special Note Regarding Forward-Looking Statements:

A number of statements contained in this press release, other thanstatements of historical fact, are forward-looking within the meaningof the Private Securities Litigation Reform Act of 1995. Thesestatements involve risks and uncertainties that could cause actualresults to differ materially from those expressed or implied in theapplicable statements. These risks and uncertainties include, but arenot limited to: the risk that the conditions to the acquisition willnot be satisfied and, therefore, the acquisition will not close; theCompany's ability to successfully integrate its acquired companies,including Fannie May Confections Brands, Inc.; its ability to achieveforecasted revenue growth, enhanced profitability and othersynergistic benefits; its ability to maintain and enhance its onlineshopping web sites to attract customers; its ability to successfullyintroduce new products and product categories; its ability to providetimely fulfillment of customer orders; its ability to cost effectivelyacquire and retain customers; its ability to compete against existingand new competitors; its ability to cost efficiently manageinventories; its ability to leverage its operating infrastructure; andgeneral consumer sentiment and economic conditions that may affectlevels of discretionary customer purchases of the Company's products.For a more detailed description of these and other risk factors,please refer to the Company's SEC filings including the Company'sAnnual Report on Form 10-K and Quarterly Reports on Form 10-Q. TheCompany expressly disclaims any intent or obligation to update any ofthe forward looking statements made in this release or in any of itsSEC filings except as may be otherwise stated by the Company.