Adaptive Integrates Media Graph Ad-Tech Platform With Google's Interactive Media

(RTTNews) - Adaptive Medias Inc. (ADTM.OB), a provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers, said that it has enhanced its Media Graph platform's monetization capabilities with the integration of Google's (GOOG) latest Interactive Media Ads 3 or IMA3 SDK.

The new plugin will enable Adaptive Medias' publishers to easily access the latest features associated with Google's video monetization products, including its DoubleClick and AdSense products, through a single SDK.

The integration will include Flash-based advertising, HTML5, Android, and iOS platforms. The IMA3 SDK features available through the Media Graph platform will include Full use of Google's large network of trusted online video advertisers in the AdSense platform and integration into DoubleClick for Publishers for directly sold campaigns; Ability to set rules for ad duration, number of ads played per video, cue point behavior, and content-specific rules; Exclusive access to new ad formats and features in development by Google, such as TrueView Instream Video Ads, standard linear and non-linear in-stream ads, and interactive in-stream expanding ads.