Acxiom CEO John Meyer Named to DMA Board

John Meyer, CEO and president of Acxiom^® Corporation (Nasdaq: ACXM), has been named to the board of directors of the Direct Marketing Association (DMA). He was elected to a three-year term Sunday during the DMA09 Annual Conference, which continues through Thursday in San Diego.

Meyer was nominated to the board based on his leadership of Acxiom, a $1 billion marketing services company that is reinventing customer engagement through an intense focus on actionable multichannel strategies anchored by deep consumer insights.

As a DMA board member, Meyer will help set direction for the leading global trade association of multichannel direct marketing practitioners. He will help advance the interests of marketing professionals while also working through Acxiom to protect privacy and promote responsible handling of consumer information.

"Direct marketing is rapidly evolving, as consumers exert more control over how they are targeted,” said Meyer. "I look forward to helping shape the conversation so that people feel like they’re receiving relevant and valuable communications as well as protection from identity theft or other misuse.”

Since joining Acxiom in early 2008, Meyer has been driving innovation and integration within Acxiom, strengthening the company’s end-to-end marketing capabilities and underlying technologies. Acxiom’s solutions in online delivery and deep consumer insights capitalize on unique technologies in data, integration, analytics and multichannel programs to create competitive advantage.

Meyer views the DMA’s role in privacy and other policy matters as consistent with Acxiom’s historical leadership role built over 40 years. "The DMA helps ensure the needs of commerce are in balance with the desires of consumers to have an active voice in the process. I’m excited to be a part of this in my new role with the board.”

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East, Africa and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers — commercial and nonprofit — spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.