19.12.2024 12:30:00

A TikTok Ban Would Be Great News for Meta Platforms, But It Also Highlights a Huge Risk

In recent years, the biggest threat for Meta Platforms (NASDAQ: META) has been TikTok. Meta's response to that has been its Instagram Reels, which allows users to easily scroll through quick videos just as they would with TikTok. Now, if TikTok ends up getting banned in the U.S., Meta could stand to benefit on multiple fronts: More users moving onto Instagram, and more ad dollars coming its way.It could set the business up for some great growth opportunities, but it also reminds investors of a big risk facing the company over the long haul: Rising competition.A ban on TikTok could happen as early as next month. What it would mean is that the social media application won't be available for download from app stores. Users would still be able to technically use the application if they have it installed on their phones already, but without any updates, it could eventually stop working properly.Continue readingWeiter zum vollständigen Artikel bei MotleyFool

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