10.06.2008 14:00:00
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20th Century Fox(TM) Licensing & Merchandising and WaMu Announce New Marketing Venture
Twentieth Century Fox Licensing & Merchandising and Washington Mutual
(NYSE:WM) today announced an agreement to market a new credit card for
entertainment enthusiasts. The Fox Entertainment Rewards™
card program will give consumers access to a wide range of rewards,
including entertainment-specific goods and special experiential rewards
featuring 20th Century Fox Productions.
The announcement was made at 20th Century Fox’s
Opening Business Session in New York prior to the opening of the
Licensing International Expo 2008. The new Fox Entertainment Rewards™
card program is expected to be launched this fall.
"20th Century Fox is
a leader in producing and delivering the world’s
best entertainment, and WaMu has established itself as an innovative
marketer in the world of banking. By bringing the capabilities of these
two brands together, we’re creating a new
product with powerfully compelling benefits to consumers looking for the
best in entertainment along with great purchasing power,”
said Elie Dekel, executive vice president, Licensing and Merchandising
for Fox Licensing & Merchandising.
"There are a number of really unique
entertainment-related rewards that we know consumers will like,”
said Dave Tomlinson, senior vice president, Card Services, WaMu. "We’re
excited to be partnering with 20th Century Fox,
and look forward to unveiling the full rewards program to entertainment
fans nationwide when the card becomes available later this year.” About Twentieth Century Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and
Merchandising licenses and markets properties worldwide on behalf of
Twentieth Century Fox Film Corporation, Twentieth Television and Fox
Broadcasting Company, as well as third-party lines. The division is
aligned with Twentieth Century Fox Television, one of the top suppliers
of primetime entertainment programming to the broadcast networks.
About WaMu
WaMu, through its subsidiaries, is one of the nation's leading consumer
and small business banks. At March 31, 2008, WaMu and its subsidiaries
had assets of $319.67 billion. The company has a history dating back to
1889, and its subsidiary banks currently operate approximately 2,500
consumer and small business banking stores throughout the nation. WaMu’s
press releases are available at http://newsroom.wamu.com.
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