Youth across the Country Honored for Good Deeds; Build-A-Bear Workshop Names 25 Finalists in Huggable Heroes(R) Program; Public Can Vote Now Online for People's Pick Honoree

This select group was chosen from a search that spanned the UnitedStates and Canada. From nearly 1,500 entries, an independent judgingorganization selected 99 semifinalists which have now been narrowed to25 finalists.

Starting April 10 through April 30 the public is invited to votefor their favorite Huggable Hero on the Build-A-Bear Workshop Website, www.buildabear.com.

One young person will be named the People's Pick honoree and joineleven other individual Huggable Heroes at a special ceremony in LosAngeles, CA with supporters of First Star, a national 501(c)(3) publiccharity dedicated to improving rights of America's abused andneglected children. During their visit, they will participate in aprofessional photo shoot and their photos will be featured in the 2007Build-A-Bear Workshop Huggable Heroes calendar which is given free toGuests in December. Each honoree will also receive a $2,500 donationto the cause they support.

This year's finalists hail from New York to Las Vegas andeverywhere in between. From seven-year-old Alleigh Fine who has helpedraise money for National Alliance for Autism Research tosixteen-year-old Anna McDonough who has raised awareness of pediatricbrain tumors by sending HOPE (Help Open Possibilities for Everyone)bracelets to members of Congress to remind them to vote for necessaryresearch to find a cure to Ted Cox for his volunteer efforts at alocal hospital, the good deeds are as varied as the youth who achievethem.

The central theme that emerges is that kids want to help otherkids - whether at home or abroad. Claire Crawford organized and isimplementing a program to provide "special cleft teddy bears" tochildren born with cleft lips/palates through the Cleft PalateFoundation. Other kids work hard to raise money for kids sufferingfrom diseases like Cystic Fibrosis and Juvenile Diabetes. KearstinBailey raises money to help kids with cancer. Still others help fosterchildren and kids who are in the hospital. They donate personal careproducts to Family Service Associations and board games to localhospitals. They volunteer their summers to help orphans in othercountries. They see a need and they respond with heart.

"We believe that one good deed deserves another," said MaxineClark, Founder and Chief Executive Bear of Build-A-Bear Workshop(R)."We are beary proud of all the kids who work to make the world abetter place. With this recognition, we hope to encourage them tocontinue their good work and inspire other kids to get involved."

The 25 finalists (complete stories and information online at
www.buildabear.com) include:

Angeline Ranieri, Age 18 Kevin Ho, Age 18
Loxahatchee, Florida Auburn, Indiana

Jeniece Klein, Age 18 Kaylene Wright, Age 12
Ypsilanti, Michigan Westland, Michigan

Claire Crawford, Age 15 Charlotte McKane, Age 10
Starkville, Mississippi Oneonta, New York

Anne McDonough, Age 16 Welland Burnside, Age 17
Mahwah, New Jersey Garden City, South Carolina

Matthew Krauze, Age 18 Kirsten Scott, Age 16
Warwick, New York Parksville, New York

Heather Wilder, Age 12 Bailey Reese, Age 10
Las Vegas, Nevada Niceville, Florida

Alleigh Fine, Age 7 Zoe Austermann, Age 10
Wentzville, Missouri Denver, Colorado

Courtney Burke, Age 15 Anthony Leanna, Age 14
Summerville, South Carolina Suamico, Wisconsin

Jenessa Largent, Age 14 Hannah Morton, Age 10
White Bear, Minnesota Baldwin, Wisconsin

Kearstin Bailey, Age 13 Ted Cox, Age 14
Baltimore, Ohio Marysville, Ohio

Tristan Kelly, Age 10 Maggie Fazenbaker, Age 13
Bon Aqua, Tennessee Alamogordo, New Mexico

Brittany Palmer, Age 18 Aubrey Martin, Age 9
North Vancouver, British Columbia Ingramport, Nova Scotia

Kaitlyn Drouillard, Age 12
Ontario

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offersan interactive make-your-own-stuffed animal retail-entertainmentexperience. Founded in St. Louis in 1997, the company currentlyoperates more than 200 stores in the United States, Canada and theUnited Kingdom. The addition of franchise stores in Europe, Asia andAustralia make Build-A-Bear Workshop the leader in interactive retail.In November 2004, the company expanded the make-your-own concept fromstuffed animals to dolls with the opening of its first friends 2Bmade(R) stores, where Guests can make their own dolls. In April 2006,Build-A-Bear Workshop acquired The Bear Factory, a U.K.-based stuffedanimal retailer, and Amsbra, Ltd., the company's franchisee in theU.K., adding company-owned stores in the United Kingdom and Ireland.Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $362 millionin fiscal 2005. For more information, call 888.560.BEAR (2327) orvisit the company's award-winning Web sites at www.buildabear.com andwww.friends2bmade.com.

TRADEMARKS

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