08.01.2015 05:33:52

Yahoo Taking U.S. Search Share From Google

(RTTNews) - In December Yahoo (YHOO) achieved its highest US search share for over five years according to the latest data from StatCounter, the independent website analytics provider. Google (GOOG) fell to the lowest monthly share yet recorded by the company. These December stats coincide with Mozilla making Yahoo the default search engine for Firefox 34 users in the US.

StatCounter Global Stats reported that in December Google took 75.2% of US search referrals followed by Bing on 12.5% and Yahoo on 10.4%.

As previously announced by Yahoo, December marked the start of its partnership with Mozilla. Yahoo is now the default search experience for Firefox 34 in the US, bringing an end to Mozilla's 10-year relationship with Google.

"The move by Mozilla has had a definite impact on US search," commented Aodhan Cullen, CEO, StatCounter. "The question now is whether Firefox users switch back to Google." Firefox users represented just over 12% of US internet usage in December according to StatCounter.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

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