WPP To Take Majority Stake In Cognifide

(RTTNews) - WPP plc (WPP.L, WPPGY) said Monday that it has agreed to take a majority stake in UK digital technology consultancy Cognifide, with WPP Digital, the digital investment arm of WPP, and Wunderman, the world's largest digital agency network, taking equal stakes.

Cognifide is a digital technology consultancy, specializing in Content Management and Digital Asset Management technology. It helps companies and brands build their capability through company-wide digital frameworkswhich create, manage and optimize measurable digital experiences with confidence and agility across all digital channels from web to mobile. Cognifide has offices in London, Copenhagen, and Poznan, Poland.

The move bolsters WPP's collective expertise and credentials in the marketing technology arena and affords clients of all companies the ability to more easily create, manage and deliver content over all online channels with real-time precision.