WPP Announces Purchase Of Habitus Investigación - Quick Facts

(RTTNews) - Advertising giant WPP Plc. (WPP.L) said its wholly owned operating company Millward Brown has agreed to acquire Habitus Investigación S.A., the leading market research company in Ecuador. Habitus' 2014 revenues will be $5 million and it clients include the Interamerican Development Bank, Coca-Cola, SAB Miller and Nestlé. Habitus, founded in 2002, employs 80 people and is based in Quito with an office in Guayaquil. Habitus is the leading provider of key demographic surveys and quantitative and qualitative analysis for its blue-chip client base.