24.09.2007 14:32:00
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World Poker Tour(R) Signs New Five-Year Partnerships to Broaden Player Experience
Taking poker by land and sea, WPT Enterprises (Nasdaq: WPTE) today
announced that it has finalized two five-year deals with the Amateur
Poker League and Classic Gaming Cruises. The new partnerships will
complement the growing WPT brand portfolio while creating new World
Poker Tour® (WPT) experiences for fans and
players of all levels.
Providing the opportunity for amateur players to qualify for a seat in a
professional level tournament, the Amateur Poker League (APL) and the
WPT are joining forces to create the World Poker Tour Amateur Poker
League (WPTAPL). On a weekly basis, over 500 APL tournaments are held
seeing over 30,000 gamers gather in approximately 180 venues. Under the
new partnership, all players participating in APL events will earn
WPTAPL points, which will post to a leaderboard on www.wptapl.com.
Points will qualify players for regional tournaments, and the regional
winners will go on to compete in a WPTAPL Championship event held in
Orlando, Fla., in April 2008, for the chance to win a $10,000 seat into
a WPT Main event. Additionally, each month WPT will give away to WPTAPL
members one seat into the WPT Celebrity Invitational tournament, an
invite-only tournament where top poker pros and Hollywood celebrities
compete for hundreds of thousands of dollars in cash and a $25,000 seat
into the WPT World Championship.
The five-year agreement covers tournaments in the United States, Virgin
Islands, and Puerto Rico, bringing free, live, No Limit Texas Hold ‘Em
to the masses. For more information on participating in a WPTAPL event
as a player, venue, or sponsor, visit www.wptapl.com.
WPT also signed a five-year partnership deal with Classic Gaming Cruises
(CGC) to create WPT Cruises, which will officially launch its inaugural
cruise in February from Miami to the Caribbean on CGC’s
cruiseline partner Norwegian Cruise Line. WPT Cruises will offer players
the chance to sail aboard the premium cruise ships while enjoying
exclusive parties, events, a full spread of cash games, and a WPT
tournament earning the victor a seat into a WPT tournament. WPT Cruise
guests will also receive the unique "eat when
and where you want” dining experience of Free
Style Cruising provided by Norwegian.
Classic Gaming Cruises has been hosting poker cruises for over 10 years
and has an impeccable reputation for providing first class customer
service and professional poker operations. WPT Cruises will feature
cruises throughout the year from New York to the Caribbean, Seattle to
Alaska, Southampton England to the Mediterranean, New England to Canada
and Los Angeles to the Mexican Riviera. For additional information on
Classic Gaming Cruises WPT Cruises, visit www.classicgamingcruises.com.
"These innovative partnerships are an exciting
addition to our business as they help create a broader experience for
WPT fans and players of all levels and locations,”
said Steve Lipscomb, WPTE Founder, President and CEO. "Poker
is not just about the tournaments anymore. It’s
a phenomenon that has captured and held the attention of millions of
people around the globe, and we want to continue creating these exciting
opportunities for everyone to experience and enjoy the sport of poker.” About WPTE
WPT Enterprises, Inc. (Nasdaq: WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer products
driven by the development, production, and marketing of televised
programming based on gaming themes. WPTE is the creator of the World
Poker Tour®, a television show based on a
series of high-stakes poker tournaments that airs on the Travel Channel
in the United States and is scheduled to begin broadcasting on GSN in
early 2008. WPT is licensed for broadcast globally. WPTE also operates a
real-money online gaming website, www.worldpokertour.com,
which prohibits wagers from players in the U.S. and other restricted
jurisdictions. WPTE currently licenses its brand to companies in the
business of poker equipment and instruction, apparel, publishing,
electronic and wireless entertainment, DVD/home entertainment, casino
games, and giftware. The company is also engaged in the sale of
corporate sponsorships. For show information, tools for improving poker
play, and other WPT news, fans may log on to www.worldpokertour.com.
WPT Enterprises, Inc. is a majority owned subsidiary of Lakes
Entertainment, Inc. (Nasdaq: LACO). Photos and media information can be
found online at: www.worldpokertour.com/media WPTEG
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. Certain information included in
this press release (as well as information included in oral statements
or other written statements made or to be made by WPT Enterprises, Inc.)
contains statements that are forward-looking, such as statements
relating to the expansion of WPTE's brand licensing, the development of
new television and film projects, the development of WPTE corporate
sponsors and other business development activities, as well as
statements regarding other capital spending, financing sources and the
effects of competition. Such forward-looking information involves
important risks and uncertainties that could significantly affect
anticipated results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements made by or
on behalf of WPTE. These risks and uncertainties include, but are not
limited to, WPTE's significant dependence on the Travel Channel as a
current source of revenue and GSN as a future source of revenue, and the
risk that GSN will not exercise its options to air season of the WPT
series beyond Season VI; difficulty of predicting the growth of our
online gaming business, which is a relatively new industry with an
increasing number of market entrants; reliance on the efforts of
CryptoLogic to develop and maintain the online gaming website in
compliance with WPTE’s business model and
applicable gaming laws; the potential that our television programming
will fail to maintain a sufficient audience; the risk that competitors
with greater financial resources or marketplace presence might develop
television programming that would directly compete with WPTE's
television programming; the risk that WPTE may not be able to protect
its entertainment concepts, current and future brands and other
intellectual property rights; risks associated with future expansion
into new or complementary businesses; the termination or impairment of
WPTE's relationships with key licensing and strategic partners; and
WPTE's dependence on its senior management team. For more information,
review WPTE's filings with the Securities and Exchange Commission.
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