Why Snap Stock Was Sliding This Week

This was hardly a good week to be a Snap (NYSE: SNAP) shareholder, as the social media company's shares were getting rocked after it published its second-quarter earnings report. Outside of that, the company announced it was going to the well in an effort to raise more capital. The stock stumbled toward the weekend with a nearly 17% week-to-date fall in its price as of Friday before market open, according to data compiled by S&P Global Market Intelligence.The quarter saw Snap book revenue of just under $1.35 billion, representing a rise of 9% year over year. That percentage rate increase matched that for daily active users (DAUs; a critical metric for the social media industry), which totaled 469 million. Another industry yardstick, average revenue per user (ARPU), however, only inched up by $0.01 to $2.87.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool