Web Search Gets Specific: LookSmart Re-designs FindArticles.com

Web Search Gets Specific: LookSmart Re-designs FindArticles.com

    Business Editors/High-Tech Editors

    SAN FRANCISCO--(BUSINESS WIRE)--March 21, 2005--

FindArticles Proves the Easiest Way to Search for Pinpointed Content; A Top Destination for Free Articles on the Web
    LookSmart (Nasdaq:LOOK)(ASX:LOK), an Internet search company, announced today a re-design of FindArticles (www.findarticles.com) including tools and functionality that will ease frustrations often associated with search, and improve the specificity and quality of the content returned. FindArticles is the most dynamic search engine for comprehensive free and premium content on the Web, providing the pinpointed results searchers need, not an exhaustive return of information they don't need.
    To be truly productive, search results have to provide an essential return including both prominent and "hidden" (hard to find) content. FindArticles' features include the ability to search by topic, or view only "Free Articles," making it easier for Web searchers to find what they want without having to scroll through pages and pages of search results. Once searchers find what they're after, they can save the entire page with Furl -- LookSmart's personalized, online bookmarking service.
    FindArticles gives searchers the ability to sort through a comprehensive collection of reliable sources that includes more than 1,000 publications. Searchers can sort results by article date, length, relevance or publication name, and can refine the relevance of their results by inserting new search terms as needed.
    Other new features include "hot new articles" and "top articles ever" for each of FindArticles' neatly organized categories: Arts & Entertainment, Automotive, Business & Finance, Computers & Technology, Health & Fitness, Home & Garden, News & Society, Reference & Education, and Sports.
    "There are different kinds of searches. You can cast a wide net and see what you catch, but we believe there's a better way," says Debby Richman, senior vice president of consumer products for LookSmart. "Why not rely on credible free and paid content you can trust? FindArticles is a real gem for anyone who wants to search for, save and share personally meaningful -- and free -- content on the Web."
    After finding the best articles for their search, many users take action by saving or sharing search results. FindArticles utilizes the power of Furl, a free Web page archiving service, to round out the experience. (LookSmart acquired Furl in July 2004.) Furl members can bookmark articles, creating an individual archive that can be recalled instantly from any computer. With five gigabytes (GB) of storage, each member's virtual library holds tens of thousands of searchable items.

    About FindArticles and LookSmart

    Owned and operated by LookSmart, FindArticles has articles from thousands of resources with archives dating back to 1984, and millions of articles not found on any other search engine. By working with the best sources, FindArticles has compiled all the essential publications covering a wide range of subjects -- and is continually adding to the collection.
    LookSmart is a leader in commercial search services and a developer of innovative Web search solutions. The Company provides consumers with relevant search results through a distribution network that includes FindArticles.com and LookSmart.com (owned and operated by LookSmart), as well as Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple's Sherlock, and U.C. Berkeley, while delivering high performance sales leads at a reasonable price to online businesses. LookSmart is based in San Francisco, California.
    For more information on FindArticles, visit www.findarticles.com. For more information on LookSmart, visit www.looksmart.com.

    FindArticles and LookSmart are registered trademarks of LookSmart Ltd, Inc.

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CONTACT: Lyman Public Relations Carmella Lyman, 775-233-8300 carm@Lymanpr.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: HARDWARE SOFTWARE PUBLISHING INTERNET E-COMMERCE PRODUCT SOURCE: LookSmart Ltd, Inc.

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