Valpak(R) and Liberty Tax Service(R) Give Consumers 100,000 Reasons to Love Tax Time

LARGO, Fla., Feb. 8 /PRNewswire/ -- Tax time could make a few people wealthier this year. Liberty Tax Service and Valpak are giving consumers a chance to win cash prizes totaling $100,000.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080107/CLM009LOGO-b )

Throughout February, Valpak consumers can enter to win the grand prize drawing for $45,000. Second prize is $35,000, and a third prize winner could receive $20,000. Plus, consumers will find a coupon for savings on tax preparation services in every Valpak envelope.

This is the second time Valpak and Liberty Tax Service have teamed up to offer the sweepstakes. Last year's lucky winner, Amy Behles, from Des Plaines, IL, won the grand prize of $45,000.

The promotion is being featured on over 42 million recently rebranded Valpak envelopes throughout the United States.

"Consumers today are cost conscious and appreciate quality and value. Partnering with the fastest growing retail tax preparation company in the industry is a win-win for Valpak and our readers," said Melissa Fisher, Senior Vice President of Marketing for Valpak. "Our consumers have the opportunity to win great prizes and receive discounts on services they need. Plus, as readers search through their familiar blue envelopes for ways to save and win, all our advertisers' ads receive a thorough review by consumers."

"We are happy to participate in this promotion, for two reasons," states Martha O'Gorman, Chief Marketing Officer for Liberty Tax Service, "First because it is a great opportunity for our customers and second because it gives us a chance to promote our association with the March of Dimes, in an effort to raise money during tax season for this worthwhile cause."

To enter the grand prize drawing, consumers can fill out the entry form in their specially marked Valpak envelopes, call 1-888-721-3221 or enter online by visiting Valpak.com or LibertyTax.com. The prize drawings will take place March 14.

For more information on advertising with Valpak visit http://www.valpak.com/ or call 1-800-676-6878.

About Valpak(R)

Headquartered in Largo, Florida, Valpak(R) is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2008 the familiar blue Valpak(R) envelope will deliver savings to nearly 46 million households each month throughout the United States and Canada. Annually, Valpak(R) distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com(R), an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

About Liberty Tax Service:

Founded in 1997, Liberty Tax Service is the fastest growing retail tax preparation company in the industry's history. Founder and CEO John T. Hewitt has 38 years of tax industry experience, the most of any CEO in the tax preparation business. Hewitt is also the founder of Jackson Hewitt Tax Service . Liberty Tax Service (http://www.libertytax.com/) operates 2,700 offices throughout the United States and Canada, and has prepared over 5,000,000 individual income tax returns. Emphasis on customer service including audit assistance, a money back guarantee and free tax return checking are just a few of the above and beyond features offered by Liberty Tax Service.

Contact information: Deanna Willsey 8605 Largo Lakes Drive Largo, FL 33773 (727) 399-3000, ext. 5479 deanna_willsey@coxtarget.com Martha O'Gorman Liberty Tax Chief Marketing Officer (800) 790-3863 ext. 8022 martha.ogorman@libtax.com