Urbanimmersive becomes the official provider of immersive virtual tours for APCHQ, Canada's most important association of new home builders

MONTREAL, Aug. 29, 2013 /CNW Telbec/ - Urbanimmersive Inc. (the "Corporation" or "Urbanimmersive") (TSXV: UI), a wholly-owned subsidiary of Urbanimmersive Technologies Inc. ("Urbanimmersive Technologies"), is pleased to announce the conclusion of a partnership agreement with the Association provinciale des constructeurs d'habitations du Québec inc. or Provincial Home Builders' Association of Québec ("APCHQ"). APCHQ is the most important association of new home builder its kind in Canada with more than 17,000 members.

APCHQ provides its members with a full series of web products and marketing services, from website conception to search engine optimization, in collaboration with diverse partners. With the conclusion of this agreement, Urbanimmersive becomes the official provider of photographic and synthesis virtual immersive tours for APCHQ. Starting now, Urbanimmersive's immersive technology will automatically be offered to APCHQ members wanting virtual tours for their model homes or upcoming construction projects. The virtual immersive tours will also be used by the APCHQ for their popular and highly mediatised contest Mon habitation de rêve. The agreement therefore provides visibility for Urbanimmersive's technology as well as an endorsement, strengthening the Corporation's strategic deployment in the real estate market.

"We pertinently know that the web is the preferred search tool for people wanting to buy a new house. Our goal is to offer the best marketing tools for our members. Urbanimmersive's technology is surely one of the best ways to reach that goal. It will not only help our members to adequately promote their real estate projects on the web but also to enable them to reach their customers earlier in their sale process, " said  Jean-Paul Filion, Director, Department of communications, marketing and business development of APCHQ.

This agreement will also provide additional validation of the market potential of Urbanimmersive's immersive solution and strengthen its strategic deployment in the new homes construction market.

"We are very pleased that APCHQ decided to adopt our immersive technology. We believe that this news along with the recently announced real estate markets agreements show a clear trend within Quebec's real estate market, both amongst agents and home builders," said Martin Thibault, Chief Operating Officer of Urbanimmersive. 

Real estate reinvented

Urbanimmersive's virtual tour is a new emulation technology that allows a buyer to visit properties in 3D on the internet from a computer, tablet or smart phone. Visitors are represented by an avatar and can communicate among themselves in a digitally recreated property from high resolution photos. Using a dashboard, the broker can see real-time browsing visitors in his inscriptions and may, at any time, join them virtually to offer his services.

About APCHQ

The APCHQ is a network of some 17,000 companies grouped under 15 regional offices, asserting its leadership position in the home construction and renovation industries. In 1976, it introduced a private warranty program for newly constructed residential buildings, from which the Québec government drew heavily in defining standards for the mandatory warranty in 1999. Proactively, the APCHQ had in 1986 created a warranty plan covering renovation work. It also created the Réno-Maître banner in 2002. The Association and its members now perform most of residential construction and renovation work in Québec, with 80% being under warranty. Since 1997, the APCHQ has also been the largest manager of prevention mutuals in the provincial construction industry, with about 4400 companies. As the only management-side labour relations bargaining agent in the residential sector, it defends the interests of some 14,500 employers and 57,000 workers.

About Urbanimmersive

Headquartered in Laval, Québec, the Corporation is a leading-edge digital media company that combines its innovative immersive technology with high-quality visual content to offer digital media visual content immersive solutions for the online, offline and mobile real estate advertising markets. The Corporation also licenses its full suite of software and technology to channel partners in other markets. The Corporation currently has 35 employees.

Caution Concerning Forward-Looking Statements

Certain statements made in this press release are forward-looking statements or information. The Corporation is hereby providing cautionary statements identifying important factors that could cause the Corporation's actual results to differ materially from those projected in the forward-looking statements. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "may", "is expected to", "anticipates", "estimates", "intends", "plans", "projection", "could", "vision", "goals", "objective" and "outlook") are not historical facts and may be forward-looking and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. In making these forward-looking statements, the Corporation has assumed that the current market will continue and will grow, and that the risks listed below will not have an adverse impact on the business of the Corporation. By their nature, forward-looking statements involve numerous assumptions and inherent risks and uncertainties, both general and specific, that contribute to the possibility that the predicted outcomes may not occur or may be delayed. The risks, uncertainties and other factors, many of which are beyond the control of the Corporation, that could influence actual results include, but are not limited to: future capital requirements; intellectual property protection and infringement risks; competition; reliance on key management personnel; and the other risk factors summarized under the heading "Risks and Uncertainties" in the Corporation's management discussion and analysis dated August 27, 2013.

Furthermore, unless otherwise noted, any forward-looking statement speaks only as of the date of this press release. The Corporation does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of unanticipated events, except as required by applicable law. New factors emerge from time to time, and it is impossible for management to predict all such factors and to assess in advance the impact of each such factor on the business of the Corporation, or the extent to which any factor or combination of factors may cause actual results to differ materially from those contained in any forward-looking statement. For additional information with respect to certain of these and other assumptions and risk factors, please refer to the Corporation's management discussion and analysis dated August 27, 2013, and filed with Canadian securities commissions.

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States or to any U.S. Persons. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended, or the securities laws of any state of the United States of America and may not be offered or sold within the United States of America or its territories or possessions unless pursuant to an exception therefrom.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Urbanimmersive Technologies