United Airlines Launches 30 Days of Friendly Giveaway, Celebrates New Brand Campaign

CHICAGO, Sept. 27, 2013 /PRNewswire/ -- United Airlines today is offering friends and followers of its social media channels 30 ways to win prizes in the next 30 days with the launch of the "30 Days of Friendly" social media promotion, celebrating the airline's newly launched brand campaign: "Flyer Friendly."

Customers who follow @united through Oct. 26, 2013 may enter for chances to win prizes including Economy Plus seats, MileagePlus award miles and domestic roundtrip tickets. The airline will post daily announcements on its Twitter, Facebook and Instagram channels to encourage friends and followers to visit @united and tweet messages and post photos. United will then randomly choose and announce the winners each day.

United launched its reinvented "Fly the Friendly Skies" brand campaign Sept. 22, based on feedback from customers that they value a travel experience that combines service, technology and product enhancements. The airline has designed its investments in its global route network, new aircraft, onboard features, customer service and digital channels to satisfy its customers. The campaign includes network, cable and spot television, radio, magazine, newspaper, out-of-home and digital advertising, plus social media.

NO PURCHASE NECESSARY. Must be legal resident of the 48 contiguous United States or DC and 18 years of age or older. To enter and for official rules, click here.

About United
United Airlines and United Express operate an average of 5,341 flights a day to more than 360 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is investing in upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for nine consecutive years. According to the 4^th annual Switchfly Reward Seat Availability Survey published by IdeaWorksCompany in May 2013, United has the most saver-style award-seat availability among the largest U.S. global airlines. United is a founding member of Star Alliance, which provides service to 195 countries via 28 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

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SOURCE United Airlines