Unilever To Sell Soft & Beautiful, TCB And Pro-Line Comb-Thru Brands

(RTTNews) - Anglo-Dutch consumer goods giant Unilever Plc. (UL, ULVR.L, UN) announced Tuesday that it has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount. The sale excludes TCB's business in Africa. The transaction is expected to close in early December.

Kees Kruythoff, president of Unilever North America, said: "Soft & Beautiful, TCB and Pro-Line Comb-Thru are each terrific brands with a long legacy in the ethnic hair care category. These brands are part of one of the fastest growing categories in the personal care sector and we believe their potential can now be more fully realised with Strength of Nature."