28.03.2006 17:00:00
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Twin Fin is Cruisin' With a New Package; The Beach Cruiser 187ml 4-Pack Hits the Market in April
Four-packs of the 187ml wines will be available to retailersnationally in April for a suggested retail price of $9.99. The BeachCruiser will offer the Twin Fin California Chardonnay and CaliforniaCabernet Sauvignon.
"The Beach Cruiser offers a way to inject a dose of fun into thetraditional 187ml market," says Mandy Roth, Associate Brand Managerfor Twin Fin. "We're riding the momentum of steady growth in thepremium 187ml category, and Twin Fin hopes to up the ante yet again."Evidence shows that consumers continue trading up to brands in 187mlpackaging priced between $7 and $9, especially among Twin Fin's target25- to 35-year-old emerging wine consumers.
With vibrant imagery and a colorful shipper, The Beach Cruisersets Twin Fin (www.twinfinwines.com) apart from the competition,screaming "take me to the beach!" The 4-Pack is an easy tote forpicnics, campouts, and of course, beach parties. Single-serve winesare a great alternative for testing out new brands and varietalswithout a huge commitment. Even better, there's no extra baggage withThe Beach Cruiser because all Twin Fin wines are bottled in screwcap,and will soon be transitioning from glass to plastic (PET) bottles foradded convenience.
Twin Fin hit the shelves with a vengeance in 2005 and became thetop-selling brand of all new wines introduced in 2005. According todata gathered by Information Resources, Inc. (IRI), through December2005, Twin Fin generated higher retail Dollar sales than any otherlabel launched in the United States in 2005.(1)
Purchasing The Beach Cruiser helps support the SurfriderFoundation, as Twin Fin has partnered with this grassroots, non-profitenvironmental organization to help preserve America's oceans, wavesand beaches. Twin Fin donates a portion of proceeds from wine sales tothis great cause.
Twin Fin is made by Pacific Wine Partners, a Constellation WinesU.S. company and a leading producer of premium California wines andimporter of wines from Australia and New Zealand. Constellation WinesU.S. is part of Constellation Wines, the world's largest winebusiness, an operating division of Constellation Brands, Inc.(NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S. encompassesfour of CBI's U.S. wine businesses: Icon Estates, Centerra WineCompany, Pacific Wine Partners, and North Lake Wines. Pacific WinePartners produces several top California brands including Blackstone,Black Box, Rex Goliath and Hayman and Hill and is the U.S. importerfor Banrock Station, Hardys, Leasingham, Barossa Valley Estate, YarraBurn, Starvedog Lane, Brookland Valley, and Chateau Reynella fromAustralia and Nobilo from New Zealand.
(1) Based on I.R.I data for 52 weeks ending December 31, 2005.
Eligible Brands sold $0 Dollars in 2004 and were ranked on YTD2005 Dollar Sales, Excludes Private Label
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