Thumpity Thump Thump: Frosty the Snowman(TM) Comes to Life This Holiday Season at Build-A-Bear Workshop(R)

When that jolly, happy soul told the kids not to cry he'd be backagain someday, he wasn't kidding! Frosty the Snowman brings magic toBuild-A-Bear Workshop(R) stores around the world. Build-A-BearWorkshop, known for its interactive, entertainment experience, willoffer Guests the opportunity to have some fun making their own BearyLimited(TM) edition Frosty the Snowman - not out of snow - but withsoft, fuzzy fur that is guaranteed not to melt, and two light upcheeks that will set him all a glow. Guests also can buy the DVDrelease of Frosty the Snowman for only $10 when they purchase amake-your-own Frosty the Snowman.

Beginning November 11, Guests who visit a Build-A-Bear Workshopstore will be able to make their very own Frosty the Snowman andpersonalize it by adding accessories ranging from hats and mittens toadding a sound chip that plays the Frosty the Snowman music and aplush train similar to the one in the movie that took Frosty theSnowman to the North Pole. Adding to the fun are Frosty the Snowman'sfriends, Karen(TM), the little girl who named Frosty the Snowman,Professor Hinkle(TM), the magician, and Hocus Pocus(TM), themagician's rabbit. All three mini pals will be available for just $15a set or $7 each ($22 for the set and $10 each in Canada).

"We are thrilled that our association with Frosty the Snowman thisyear will add a classic holiday touch to our stores' interactive andcreative process. Frosty the Snowman is one of the most popularchildren's stories in history and now for the first time ever fans ofthis holiday tradition can make their very own Frosty the Snowman,"said Maxine Clark, Founder and Chief Executive Bear of Build-A-BearWorkshop. "Our stores are magical places all year long, but theholiday season is an especially good time of year for Guests to enjoyour beary warm fuzziness."

Robert Friedman, President, Classic Media, added, "Each yearmillions of kids and families tune in to watch Frosty, Karen and HocusPocus spread holiday cheer. Build-A-Bear Workshop is the perfect homefor Frosty the Snowman and his friends, and provides kids a bearyspecial way to interact with these holiday TV icons."

Frosty the Snowman and his friends will also be available forpurchase online at www.buildabear.com. Other stuffed animal friends,including bears, bunnies, monkeys and dogs, can be shipped throughoutthe world making them perfect last minute gifts for loved ones far andwide.

During the holiday season, Build-A-Bear Workshop(R) features furryfriends for a variety of holiday celebrations including HanukkahKitty, Mrs. Claus, Santa Bear, Elf and plenty of holiday outfits andaccessories such as print bear boxers, coordinating tee shirts andplush dreidels. A holiday wonderland version of the Cub Condo(R)carrying case also is available.

Personalized Gifts for All Ages

Build-A-Bear Workshop(R) is not just for kids. "Guests of all ageswill enjoy our highly personalized, thoughtful gifts," said MaxineClark. "Our gifts are special and fun for each person on your listwith fashions for all occasions, accessories, record your ownBuild-A-Sound(R) message, pre-recorded sounds and much more. Thepossibilities are endless! There is absolutely an idea for everyone onyour gift list this holiday season."

Build-A-Bear Workshop features a selection of more than 30 stuffedanimals and hundreds of different outfits to choose from. Is grandpa asports fan? Make him a Yankees(TM) or Dodgers(TM) bear that not onlyreminds him of his love of baseball, but also of your love for him. Isyour friend a dancer? Make a bear that is dressed like her. How abouta favorite teacher or babysitter? Build-A-Bear Workshop has outfitsfor most professions, including doctors, firefighters and policeofficers and outfits for hobbies including fishing, golf and more!

Want to spend some special time with your kids, nieces, nephews orgrandchildren? Give the gift of fun! Buy them Bear Buck$(R) gift cardsand take them to the store to help them make their own furry friend.Not only do they leave with a great holiday gift, they have spentone-on-one time with you making memories along the way.

About Classic Media

Classic Media manages some of the world's most recognizable familyproperties across all media including feature film, television, homevideo and consumer products. The company's extensive library featuresa diverse collection of popular animated and live-action characterssuch as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, PeterCottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie,Underdog, Little Lulu, pat the bunny and Lamb Chop. For moreinformation on Classic Media, visit us online at www.classicmedia.tvor contact Sasha Junk, Classic Media 212-659-1993.

Frosty the Snowman, associated characters and related indicia are(C) and trademark Warner/Chappell Music, Inc. and Classic Media Inc.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. (NYSE: BBW), with fiscal 2004 totalrevenue of $302 million, is the only national company that offersGuests an interactive make-your-own-stuffed animalretail-entertainment experience. The first store opened in St. Louisin 1997; the company currently operates over 200 stores in the UnitedStates and Canada. With the opening of its store in Sheffield,England, in the fall of 2003 and the addition of international storesin Japan, Denmark, Australia, South Korea and France, Build-A-BearWorkshop has become the global leader in the teddy bear business. InNovember 2004, the company opened two friends 2B made(R) stores, thenewest concept based on the doll-making experience. For moreinformation about the company and its products, call 888.560.BEAR(2327) or visit the company's award-winning web site atwww.buildabear.com.

TRADEMARKS

We would like to thank you for your interest in covering ourbusiness. As you write your story, we would ask that you use our fullName: Build-A-Bear Workshop(R) and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop(R) is our well-known trade name and ourregistered trademark of Build-A-Bear Workshop, Inc. Build-A-BearWorkshop(R) should only be used in capital letters to refer to ourproducts and services and should not be used as a verb.