05.02.2008 13:25:00
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TheStreet.com Launches Redesigned Site
TheStreet.com, Inc. (NASDAQ: TSCM), a leading financial media company,
today announced the launch of its redesigned flagship Web Site, TheStreet.com
(www.thestreet.com). The site
boasts a completely new design and creates a dynamic environment for its
readers and advertisers.
"We wanted to give our flagship site a fresh look and feel to meet the
needs of our visitors and advertisers," said Thomas J. Clarke, Jr.,
chairman and CEO of TheStreet.com.
"We drew from the feedback of both audiences to determine what would
make it a more user-friendly platform to interact with our content. The
launch of this new and improved site is yet another step forward as we
advance our position as the online destination for all things money."
The new site provides multimedia financial news, education and tools in
an easy-to-use and engaging environment. Visitors to the site will have
better access to the company's award-winning content, authors, and guest
commentators. The redesign provides a more streamlined flow between
content, quote data and financial tools.
The Company engaged the award-winning firm HUGE, a leading independent
interactive agency, to redesign the Web site. "We selected a design
partner with a track record of producing commercially successful Web
sites," added Clarke. "HUGE, understood both our personality and our
identity as an innovative financial news authority within an evolving
media landscape, and was therefore an ideal partner for this project."
About TheStreet.com, Inc.
TheStreet.com, Inc. (NASDAQ: TSCM) is a leading independent producer of
financial news and ratings, business and investment content, and
innovative custom advertising solutions. The Company meets a broad scope
of consumer, professional, and advertiser demands through multimedia
distribution of advertising supported content and services and paid
subscriptions. Founded in 1996, TheStreet.com, Inc. pioneered the
electronic publishing of financial information on the Internet. Today,
TheStreet.com, Inc.’s proprietary network
includes TheStreet.com, RealMoney.com, Stockpickr.com, TheStreet.com
Ratings, BankingMyWay.com and Rate-Watch.com, TheStreet.com TV and
Promotions.com, reaching one of the most affluent, influential audiences
on the Web. TheStreet.com’s expanding
interactive network is revolutionizing the way individuals make
financial decisions and the way advertisers engage in online promotions.
About HUGE
HUGE (www.hugeinc.com) is a leading
independent interactive agency that specializes in building sustainable
online businesses for some of the largest and most demanding companies
in the world. Founded in 1999, HUGE has evolved a unique methodology and
culture that combine the best aspects of research, user-centered design,
product planning, and technology expertise. The customer experiences
designed by HUGE generate over $3 billion in annual revenue and are
visited by over 120 million unique users each month. Clients include
IKEA (www.IKEA.com), JetBlue Airways (www.JetBlue.com),
Scholastic (www.scholastic.com),
Walt Disney Company, TheStreet.com, Time Inc. (www.thisoldhouse.com)
and American University. The company has offices in New York, Los
Angeles and Sweden.
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