The Cheesecake Factory Supports Feeding America During Hunger Action Month This September

September marks Hunger Action Month and The Cheesecake Factory today announces its continued support of Feeding America, the nation’s leading domestic hunger relief charity. For every slice of its new Hershey_®’s Chocolate Bar Cheesecake sold from September 1, 2011 through the end of August 2012, The Cheesecake Factory will donate $0.25 in support of the organization’s initiatives to raise money and supplies for its network of local food banks.

Eliza Dushku and Rick Fox joined The Cheesecake Factory and Feeding America to kick off Hunger Action Month. (Photo: Business Wire)

To kick off Feeding America’s Hunger Action Month, The Cheesecake Factory prepared and served lunch this afternoon to more than 300 low-income individuals and families at the Maywood Activities Center in East Los Angeles. Actor Wilmer Valderrama of NBC’s "Awake,” actress Ali Landry of "Hollywood Moms’ Club,” television and movie star Eliza Dushku, and Grammy Award-winning recording artist Monica all showed their support by helping The Cheesecake Factory serve lunch in support of Feeding America and the Los Angeles Regional Food Bank.

"The Cheesecake Factory has been an enthusiastic partner for Feeding America,” said Vicki Escarra, President and CEO of Feeding America. "Year after year, we value their enduring financial support and inspired initiatives that help support our local food banks and reduce hunger in America.”

The Cheesecake Factory pledges to support Feeding America by donating the equivalent of at least 4 million meals through proceeds from each slice of Hershey_®’s Chocolate Bar Cheesecake sold over the next year. The Cheesecake Factory has donated more than $2.1 million to Feeding America over the past three years which equates to approximately 14.7 million meals.

"We are honored to continue our support of Feeding America,” said David Overton, Founder of The Cheesecake Factory. "We understand that hunger continues to be a serious issue for many Americans, and we are happy to provide financial support to Feeding America through the sales of our new Hershey_®’s Chocolate Bar Cheesecake.”

The Hershey_®’s Chocolate Bar Cheesecake debuted at The Cheesecake Factory’s restaurants nationwide on July 30, and features layers of chocolate cheesecake, moist chocolate cake and ganache, topped with a creamy chocolate frosting and chocolate chips.

Video footage and photos of the event will be available at 5:00 p.m. PDT via GettyImages and WireImage at http://www.epklink.com/thecheesecakefactoryfeedingamerica.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.com
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The Hershey_®’s Trademark is used under license.

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 167 full-service, casual dining restaurants throughout the U.S., including 153 restaurants under The Cheesecake Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. For more information, please visit www.TheCheesecakeFactory.com.

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

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