Teradata Buys Appoxee - Quick Facts

(RTTNews) - Teradata Corp. (TDC), a big data analytics and marketing applications company, said it has acquired Appoxee, a mobile marketing Software-as-a-Service provider.

The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata's strategy to provide marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience.

The acquisition closed on December 17, 2014. As they are not material to Teradata, the terms of the acquisition were not disclosed.

Appoxee's solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and integrated with Teradata Digital Marketing Center.