TeliaSonera Chose Smilehouse E-Commerce Solution to Support the Sale of Super High-Speed Broadband Connections

Smilehouse, a leading e-commerce solutions supplier, and TeliaSonera Finland Oyj (OTC:TLSNF) (STO:TLSN) (HEX:TLS1V) have signed an agreement on an e-commerce solution to support the sale of Sonera Laajakaista Extra services. The comprehensive solution implemented for Sonera is based on the Smilehouse Workspace e-commerce software. Smilehouse has overall responsibility for the technical maintenance, control and further development of the service. The Sonera webshop at http://tilaa.laajakaistaextra.fi enables easy subscription to Sonera Laajakaista Extra services on the Internet. The customers within the connection's coverage area can subscribe to the service through the web shop. In addition to this, a dedicated B2B interface for Sonera retailers was included in the service. With Smilehouse Workspace software, the implementation of the total integrated solution comprising both consumer and B2B interfaces was fully personalised and fast. ”Sonera Laajakaista Extra is a super high-speed broadband connection providing up to 100 Mbps. In the first phase, the new generation fibre-optic broadband connections will be available to more than 1,000 properties and 100,000 residences in Helsinki, Espoo, Vantaa, Tampere, Turku, Lahti, Jyväskylä, Kuopio, Vaasa and Oulu. We wanted to make the subscription process as simple as possible, so we decided to choose a Web-based subscription system which is easy to use. With this in mind, we also included a subscription connection for our own retailers. This way we can ensure that all subscriptions are made centrally through the same channel", says Division Manager Lasse Mäki of TeliaSonera Finland. ”We wanted a personalised solution with a fast schedule. Therefore, an "out-of-the box" solution was the natural choice. Our prerequisites for the supplier also included a firm commitment to the fast implementation schedule and ability to meet our requirements regarding the service. We have been very pleased with Smilehouse's flexibility, fastness and expertise. The end result of the project has fulfilled our expectations,” says Lasse Mäki. The objective is to make subscribing to broadband connections on the Internet as easy and as straightforward as possible. The use of the service begins with the selection of the subscription address to ensure the availability of the service. The availability information is updated in real-time. The subscription connection designed for Sonera's own retailers was built on the same platform. The service is easy to use, and it reduces the time spent on creating subscriptions and simplifies the process. ”Our cooperation with Sonera has been interesting and rewarding. Sonera is one of the leading companies in this business. The Internet is an excellent channel for selling the new product family. For this kind of project, it is obvious that high quality is a requirement. Reliability and ease of use of the service were of key importance to us,” says Sales Manager Sebastian Lindqvist of Smilehouse. Smilehouse Smilehouse is a software company focusing on e-commerce solutions. Smilehouse Workspace is the most complete packaged e-commerce software for integrated e-business solutions. Over 200 companies in Scandinavia, Benelux and Baltic countries use it to run their integrated and business critical e-commerce solutions. Smilehouse is headquartered in Helsinki, Finland with offices also in Sweden, Estonia and The Netherlands. The company’s estimated turnover for 2007 is 3.2 million euro. In a recent Deloitte Technology Fast 500 EMEA 2006 competition Smilehouse was ranked as the 445th fastes-growing technology company. For more information: www.smilehouse.com TeliaSonera TeliaSonera is the leading telecommunications company in the Nordic and Baltic region and also holds strong positions in mobile communications in Eurasia, Turkey and Russia. At the end of 2006 TeliaSonera launched mobile services in Spain. The TeliaSonera Group is listed on the Stockholm Stock Exchange and the Helsinki Stock Exchange. In 2005, the Group's turnover totalled SEK 87.7 billion, and the Group employed 28,175 people. TeliaSonera Finland Oy, the TeliaSonera Group's profit centre organisation in Finland, offers products and serviced under the Sonera brand.