Technicolor Commemorates Nine Decades of Growth, Leadership and Innovation in Hollywood with 90th Anniversary Celebration

Reinforcing its leadership position as the preferred provider ofservices to the media and entertainment industries, Technicolor, partof the Services division of Thomson (Euronext Paris:18453) (NYSE:TMS)and the company that revolutionized the motion picture industry withthe introduction of color film processing, announced today it isofficially celebrating its 90th anniversary this week.

From its humble beginnings in its first film lab in a Bostonrailway car, to its current stature as a diversified globalentertainment services leader, Technicolor's legacy as the trustedpartner to major Hollywood studios continues to evolve as it pioneersthe most advanced methods of delivering visual entertainment throughfilm, digital, video and optical technologies. Today, Technicolor isthe world's foremost processor of motion picture film, the largestmanufacturer and distributor of DVDs, and a leading provider ofproduction and postproduction services to film studios and cable andtelevision networks.

"As Technicolor marks its 90th anniversary, the company is deeplyproud of its extensive international growth, technological innovation,and contributions to the ongoing evolution of visual entertainment,"said Lanny Raimondo, chief executive officer of Technicolor and seniorexecutive vice president of Thomson. "Throughout Technicolor's ninedecades of operation, the company has partnered closely withentertainment industry leaders to consistently create compelling filmand television productions in new and exciting ways. This commitmentto collaboration and innovation, the hallmarks of Technicolor'sachievements, will not change. As a result, Technicolor, backed by itsparent company, Thomson, will continue to deliver cutting-edge serviceand solutions to its customers on a worldwide basis, while maintainingthe same standards of quality, technology, and leadership that havemade the company what it is today: the preferred provider of servicesto the media and entertainment industries."

"Glorious Technicolor: The Movies' Magic Rainbow"

To commemorate its 90th anniversary, Technicolor introduced"Glorious Technicolor: The Movies' Magic Rainbow." The newly-revisedbook, authored and updated by noted entertainment industry journalistand historian Fred E. Basten, charts the illustrious nine-decadehistory of the world-renowned entertainment services provider,Technicolor. Self-published by the company, and distributed by EastonStudio Press through CDS Books, "Glorious Technicolor: The Movies'Magic Rainbow" is available online at http://www.technicolor.com, andat booksellers nationwide, for $59.95. The new edition also features aspecial introduction by famed Hollywood director, Martin Scorsese, whoshares his earliest memories of seeing a film in Technicolor.

"My first memories of movies are in Technicolor," said Scorsese,award-winning director and author of the foreword to "GloriousTechnicolor: The Movies' Magic Rainbow." "'Duel In the Sun' was thefirst picture I ever saw, and it's never left me -- reds, blues,greens, yellows, deep blacks, lustrous golds -- everything is primary,and everything is alive. It may be garish, it's certainly unreal, andit's far from subtle, but it's alive. Alive... To me, that'sTechnicolor."

"'Glorious Technicolor' chronicles the history of this company,and its many contributions to motion picture film, in a fascinatingway," said Raimondo, who authored the preface to the book. "Our90-year history is a tremendous achievement, and a testament to ourcommitment to continually forge ahead as a leading provider ofservices to the media and entertainment industries."

The 90th anniversary edition of "Glorious Technicolor: The Movies'Magic Rainbow" is a 280-page, coffee-table-size book offering aninsightful, behind-the-scenes glimpse into nearly a century ofentertainment history. The book features more than 300 photographsfrom studio archives and Technicolor's private collection, and itprovides a detailed overview of the birth of the entertainmentindustry and how it grew to become the giant it is today.

Historical Overview of Technicolor

Beginning in 1915, when Technicolor founder Dr. Herbert T. Kalmusdeveloped and introduced the two-color process for motion pictures,the company's contributions to the film and entertainment industryhave been unmatched. In the 1920s, Technicolor developed the firsttwo-color feature film, "The Toll of the Sea," an adaptation of "MadamButterfly." The film was a critical success and garnered the attentionof Hollywood heavyweights, including D.W. Griffith and DouglasFairbanks, who would later use Technicolor in their film projects.Another milestone for Technicolor was its work on the 1932 animatedfeature, "Flowers and Trees," the first full-color production from TheWalt Disney Company and the first Disney feature to win an AcademyAward(R). As Kalmus and Technicolor continued to refine the motionpicture color process, movie studios turned to the company for all oftheir film processing needs. Such legendary films as "The Wizard ofOz" and "Gone with the Wind" would not have been as impressive toHollywood and movie-going audiences without Technicolor's involvement.In 1939, Technicolor was honored with a Special Academy Award for itscontributions in successfully bringing three-color feature productionto the screen for "Gone with the Wind."

Technicolor's legendary film processing capabilities continued toexpand on a global basis as the company opened facilities in London in1936 and Rome in 1955. "Color by Technicolor" became an industrystandard and a familiar phrase to moviegoers worldwide. Today,Technicolor continues to support the motion picture industry with afull array of pre-production, production, and postproduction services.The company is now the leading processor and distributor of filmrelease prints to theatres around the world. In 2004, Technicolorprocessed more than five billion feet of film in support of films suchas "The Incredibles," "Million Dollar Baby," "Shrek 2," "Ray," and"The Aviator."

Part of Technicolor's resilience has been its ability to help theentertainment industry transition to new technology formats. Forexample, in 1981, the company entered the video duplication market,and led the development of the home entertainment industry with theduplication, packaging, and distribution of VHS tapes. During the1990s, Technicolor ushered in the next transition by entering theoptical manufacturing industry with a full breadth of turnkey servicesfor CD and DVD manufacturing, custom packaging, and distribution.Today, Technicolor has the capacity to produce over 1.5 billion DVDsand 300 million CDs annually through its major manufacturingfacilities in Camarillo, Calif.; Guadalajara, Mexico; Cwmbran, Wales;Piaseczno, Poland; Schifflange, Luxembourg; and Melbourne and Sydney,Australia.

The most significant event for the company in the new millenniumoccurred in December of 2001, when Thomson Multimedia of Francecompleted its acquisition of Technicolor for $2.1 billion. Funded byits new parent company, Thomson helped Technicolor enter the digitalera by providing the resources to acquire broader service sets in moregeographies, and assume a leadership role in the development ofdigital technologies. Consequently, Technicolor has added digitalpostproduction services to its growing list of capabilities.Technicolor's digital intermediates enable filmmakers to fine-tune thelooks of their work through digital color correction. Another digitaltechnology is high-definition dailies, which allow filmmakers to viewfootage deployed digitally to HD screening rooms anywhere in theworld. Technicolor also pioneered the digital cinema business byproviding, installing, and maintaining digital cinema systemsworldwide. To date, Technicolor has managed and distributed over 100digital cinema titles representing more than 300,000 digitalpresentations worldwide.

In 2005, due to customer demand, Technicolor expanded once againby adding secure and fully-managed services for electronic contentdistribution over IP networks for telecom and online retail customers.In addition, Technicolor added state-of-the-art channel originationcenters and end-to-end broadcast services that support 24x7 broadcastchannels.

For a more detailed corporate history of Technicolor, please visitthe Technicolor Press Room athttp://www.technicolor.com/cultures/en-us/about/press/, and then clickon "Press Kit Materials" to access the Technicolor corporate historydocument.

"Glorious Technicolor" Review Copies, Press Kit Materials, andMedia Interview Requests

Print, broadcast, and online media outlets interested in receivingreview copies of and printed press kit materials for "GloriousTechnicolor: The Movies' Magic Rainbow," as well as arranginginterviews with author Fred E. Basten, may contact Technicolor PublicRelations Specialist Season A. Skuro at 805-383-3245, or by e-mail atseason.skuro@thomson.net. Press kit materials for "GloriousTechnicolor: The Movies' Magic Rainbow" are also available online atwww.technicolor.com/cultures/en-us/home/glorioustechnicolor.htm. Thesupply of review copies is limited, so requests will be handled on afirst-come, first-served basis.

Technicolor 90th Anniversary Media Interview Requests

Print, broadcast, and online media outlets may arrange 90thanniversary-related interviews with key Technicolor spokespersons,including Technicolor Chief Executive Officer Lanny Raimondo, CammieKing Conlon (stepdaughter of Technicolor founder Dr. Herbert T.Kalmus, and childhood actress who portrayed Bonnie Blue Butler in"Gone with the Wind"), and Sheigh Crabtree of The Hollywood Reporter,by contacting Technicolor Public Relations Specialist Season A. Skuroat 805-383-3245, or by e-mail at season.skuro@thomson.net.

Technicolor 90th Anniversary Press Kits and B-Roll

Technicolor 90th anniversary printed press kit materials andb-roll may be obtained by contacting Technicolor Public RelationsSpecialist Season A. Skuro at 805-383-3245, or by e-mail atseason.skuro@thomson.net. Technicolor 90th anniversary press kitmaterials are also available online athttp://www.technicolor.com/cultures/en-us/about/press/.

About Thomson -- Partner To The Media & Entertainment Industries

Thomson (Euronext Paris:18453) (NYSE:TMS) provides services,systems and technology to help its Media & Entertainment clients --content creators, content distributors and users of its technology --realize their business goals and optimize their performance in arapidly-changing technology environment. The Group is the preferredpartner to the Media & Entertainment industries through itsTechnicolor, Grass Valley, RCA, and Thomson brands. For moreinformation: http://www.thomson.net.

About Technicolor

Headquartered in Camarillo, California, Technicolor is part of theServices division of Thomson (Euronext Paris:18453) (NYSE:TMS). Alongwith being the world's largest film processor, Technicolor has evolvedto become the world's largest manufacturer and distributor ofvideocassettes, DVDs, and CDs, a leading provider of production,postproduction, and visual effects services to film studios and cableand television networks. On an annualized basis, Technicolor processesmore than five billion feet of motion picture film, and has thecapacity to produce over 1.5 billion DVDs, 330 million videocassettes,and 300 million CDs. The company is also a principal developer andsupplier of services for comprehensive, end-to-end digital cinemadistribution, channel origination and broadcast playout, and cinemaadvertising. Technicolor serves an international base ofentertainment, software, game manufacturing, promotional, directmarketing, OEM, and corporate customers with its manufacturing andpostproduction facilities worldwide. Major Hollywood clients includeThe Walt Disney Co., DreamWorks SKG, New Line Cinema, Universal,Paramount, and Warner Bros. Software publishing clients includeMicrosoft, Vivendi Universal Games, Electronic Arts, and Atari. Formore information: http://www.technicolor.com.