Target Brings Bullseye's Playground Mobile Game Experience For Its Guests

(RTTNews) - Target Corp. (TGT) announced it is partnering with Google on the latest Art, Copy & Code project - an interactive, in-store mobile experience designed to delight Target guests of all ages in the holiday season. Beginning Dec. 2, Target guests can use their mobile devices to access Bullseye's Playground both in and out of stores. Guests can visit Target.com/Play on their mobile device to play six interactive games, including sledding, ice fishing, snowball fights and more.

Bullseye's Playground is a mobile game experience that features Target's bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye's Playground using Google's new Project Tango Development Tablet that will transform the store into a 3D winter playground.

"Google's Art, Copy & Code partnerships explore how creativity and technology can work hand in hand to build brands. For each project, we partner with an iconic brand that pushes the boundaries of digital experiences. Consumers are embracing mobile devices as an essential tool and we wanted to work with Target to show how mobile offers a way to make the in-store experience both fun and memorable," said Ben Malbon, Google's Director of Creative Partnerships.