Sybase 365 Extends Global Leadership of IPX Services with Addition of GSMA PathFinder

Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, today announced the addition of the PathFinder Service — a GSMA-managed service operated by Neustar, Inc., — to its IPX (IP eXchange) service, enabling operators to support route identification and deliver interoperability for all voice and data services in converged IP environments. GSMA PathFinder is a Number Translation Service that facilitates IP interoperability by translating telephone numbers to IP-based addresses. Based on carrier Electronic Numbering (ENUM), PathFinder is the market-leading source for Mobile Number Portability (MNP) resolution on the IPX.

"PathFinder extends our leadership in IP services, by addressing the pressing issue of Mobile Number Portability and next generation voice and data services interoperability,” said Gregory Dunn, vice president, product management, Sybase. "Today, by offering PathFinder as part of our IPX service, our voice operator customers don’t have to worry about inefficient routing of traffic, rejected calls or having to put their own number look-up service in place.”

"The transition from the voice-centric circuit switched world to an all-Internet Protocol (IP) environment brings both opportunities and challenges for operators,” said Adrian Dodd, senior director, Managed Services at the GSMA. "We worked with Neustar to provide a simple, globally scalable, standards-based solution to interconnect interoperability, which will help reduce costs within the industry. This solution is PathFinder.”

"PathFinder unleashes the power of IP-services enabling people, networks and devices to connect more efficiently,” said Steve Edwards, senior vice president, Carrier Services at Neustar. "By selecting PathFinder, Sybase brings together three industry-leading organizations with complementary global expertise, extensive telecommunications experience, and a comprehensive set of IP capabilities. Sybase will now be able to offer their customers the ability to consume borderless communication services, while spurring innovation and increasing collaboration.”

In partnership with Telecom New Zealand International (TNZI), Sybase 365 runs the world’s first fully operational IPX Voice hub, a key offering on the Sybase® IPX 365™ platform —a full suite of IPX services designed to serve both the fixed and mobile network operator communities with premium quality of service and security required in the conversion to IP networks. Sybase IPX 365 full suite of services includes global data roaming, messaging hubs, IPX Voice, and roaming signalling. By combining the strengths of Sybase 365 and leading partners, the Sybase IPX 365 platform provides network operators with a competitive advantage including cost reduction and improved service quality. Already, more than 70 operators worldwide use Sybase IPX 365 for global data roaming.

Sybase IPX 365 is a key component of the Sybase Mobility Platform, the industry’s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services, empowering enterprises, including financial institutions, to transform the way they connect with their customers and enable their employees.

Visit Sybase 365 at Mobile Asia Congress, Hong Kong Convention and Exhibition Centre,
November 17-18 2010. Stand C19.

In Related News:

Sybase 365 also announced yesterday its growing footprint for IPX and GRX Services across Asia Pacific. Leading mobile operators continue to join Sybase 365’s next generation Inter-operator Voice and Data services ecosystem.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 4.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

About Neustar, Inc.

Neustar, Inc. (NYSE: NSR) provides market-leading and innovative services that enable trusted communication across networks, applications, and enterprises around the world. To learn more about Neustar, visit www.neustar.biz

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