Swedish Match Publishes Annual Report for 2015

Regulatory News:

Swedish Match’s (STO:SWMA) annual report for 2015 has been published and is available at the Group’s website, www.swedishmatch.com/annual-reports.

The printed version of the annual report will be distributed during the week commencing April 4, 2016, to shareholders and other stakeholders who have requested to receive a copy.

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The character of this information is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act and/or Financial Instruments Trading Act. The information was disclosed to the media on 24 March, 2016 at 10.30 a.m. (CET).

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Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 14,486 MSEK for the twelve month period ending 31 December 2015. The Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden

Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756

www.swedishmatch.com

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