Swedish Match: Interim Report January – March 2014

Regulatory News:

Swedish Match (STO:SWMA):

· Sales for the first quarter increased by 1 percent to 3,014 MSEK (2,982). In local currencies, sales for the first quarter increased by 2 percent.

· Operating profit from product areas1) declined for the first quarter by 3 percent to 809 MSEK (832). In local currencies, operating profit from product areas1) also declined by 3 percent for the first quarter.

· Operating profit2) amounted to 858 MSEK (1,031 or 872 excluding larger one-time items) for the first quarter.

· EPS (basic) for the first quarter amounted to 2.91 SEK (3.72) while EPS (basic) excluding larger one-time items amounted to 2.91 SEK (2.92).

1) Operating profit for Swedish Match product areas, which excludes share of net profit in STG and larger one-time items.

2) Operating profit for the Group includes share of net profit in STG and larger one-time items.

For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference

A telephone conference will be held today, Friday, May 9 at 2:00 p.m. (CET), (1:00 p.m. UK time). At this time we will review and comment on the results. Participants will include Lars Dahlgren, Thomas Hayes, and Emmett Harrison.

Listen to the telephone conference live at: http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone number:

UK replay number: +44 20 7031 4064, access code: 941360

US replay number: +1 888 365 0240, access code: 941360

Swedish replay number: +46 8 505 203 33, access code: 941360

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The character of the information in this report is such that it shall be disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities Markets Act. The information was disclosed to the media on May 9, 2014 at 08.15 a.m. (CET).

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Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden

Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200

Corporate Identity Number: 556015-0756 www.swedishmatch.com

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