Swanson Premium Chunk Chicken Names Finalists in Ultimate Football Recipe Challenge

Swanson Premium Chunk Chicken today announced that three leading food bloggers will compete in a head-to-head cook-off on January 19 at Campbell’s world headquarters in Camden, N.J., to conclude the brand’s Ultimate Football Recipe Challenge. The three finalists, Laura Powell, South Jordan, Utah; Cathy Hazzard, Palm Bay, Fla.; and Deborah Harroun, Orem, Utah, will have their recipes judged by a panel of Swanson Premium Chunk Chicken and Campbell’s Kitchen representatives along with other Campbell’s executives.

Each of the finalists will also receive an exclusive, behind-the-scenes tour of Campbell’s Kitchen, the company’s center for recipe development for today’s contemporary home cook. The winning recipe will be featured on the CampbellsKitchen.com web site.

Swanson Premium Chunk Chicken has committed to an active social media program that connects to consumers through Facebook, Twitter, food-focused social networking sites and food blogs. The brand credits the viral nature of social media sites, such as Facebook (www.facebook.com/buffalochickendip), for the growing popularity of its Buffalo Chicken Dip recipe. Swanson Premium Chunk Chicken launched the Ultimate Football Recipe Challenge to food bloggers in a quest to find the next big entertaining recipe featuring Swanson Premium Chunk Chicken, and as a unique way to communicate the value and convenience of using Swanson Premium Chunk Chicken for today’s hottest entertaining recipes.

The Swanson Premium Chunk Chicken brand initially challenged eight of America’s leading food bloggers, known for their innovative and user-friendly recipes, to create a winning football-themed recipe using Swanson Premium Chunk Chicken. Beginning in November 2010, each blogger developed, tested and chronicled her personal Ultimate Football Recipe. From these eight entries, three finalists were then chosen based on their creativity, ease of ingredient use and the theme of football entertaining.

"The fun and innovative recipes developed by all of our participating bloggers demonstrates that there is no shortage of creativity and passion in the kitchens of Swanson Premium Chunk Chicken users across the country,” said Jennifer Brownrigg, Brand Manager – Swanson Premium Chunk Chicken. "We look forward to sharing these simple, tasty entertaining recipes with our broad community of food lovers through social media and on CampbellsKitchen.com as it demonstrates the delicious convenience that Swanson Premium Chunk Chicken offers.”

About Swanson Premium Chunk Chicken

Swanson Premium Chunk Chicken helps people make exciting and delicious dishes by providing a convenient protein option. Swanson Premium Chunk Chicken, certified by the American Heart Association as low in saturated fat and cholesterol, is healthy, great-tasting and ready to use for quick and easy everyday meals, from sandwiches and salads, to soups and main dishes. An excellent source of protein (9 grams per serving) and each serving of Swanson Premium Chunk Chicken is 98 percent fat free (1 grams of fat per serving). Swanson Premium Chunk Chicken is available at supermarkets, convenience, mass merchandise stores nationwide. For more information, visit www.campbellsoup.com/swansonchicken.aspx.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell’s,” "Pepperidge Farm,” "Arnott’s” and "V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.