SuperMedia Mobile and Local Search Products Honored with Two 2011 Local Search Association Excellence Awards

SuperMedia (NASDAQ:SPMD), a leading local marketing advisor for small- to medium-sized businesses across the United States, earned two 2011 Industry Excellence Awards from the Local Search Association^™, formerly known as the Yellow Pages Association^™, at the organization’s annual conference in Las Vegas. One award was for SuperMedia’s groundbreaking mobile app, EveryCarListed; the other for its innovative search-marketing service, Inceptor.

SuperMedia’s EveryCarListed iPhone app was recognized in the Mobile Platform or App category, which highlights excellence in mobile media execution, such as mobile display, SMS and mobile streaming video advertising. The EveryCarListed app makes car buying less confusing and intimidating by offering consumers instant access to information they need to purchase a car with confidence.

The tool enables shoppers to search local information about new, used and certified vehicles; compare prices and mileage; locate dealers and map directions; access CARFAX Vehicle History Reports™ and call or email dealerships directly from the app. Buyers can also research cars right from the dealer’s lot using a vehicle identification number (VIN) or stock number. Additionally, the EveryCarListed app shows consumers SuperMedia’s SuperDeals, which are vehicles listed at least $500 below Black Book’s price.

In addition to EveryCarListed, SuperMedia’s best-in-class search engine marketing service, Inceptor, was honored with the Search Marketing Award for its work with Kaz USA, a global leader in health care devices and home comfort products. Inceptor created a highly successful, proactive campaign for the company leveraging pay per click (PPC), comparison shopping engines (CSE) and search engine optimization (SEO). The result was a significant increase in sales as well as increased traffic to the client’s website.

"Inceptor and EveryCarListed are just two of the innovative and effective solutions SuperMedia offers to connect local businesses with consumer purchasers through online, mobile, social and print media,” said Mat Stover, chief marketing officer, SuperMedia. "SuperMedia employees earned this recognition for staying in close touch with the evolving technologies and methodologies they can harness to best meet the local commerce needs of businesses and consumers. We thank the Local Search Association for highlighting the value our employees provide to SuperMedia clients.”

The annual Local Search Association conference serves as the premier event for businesses and professionals in the Yellow Pages industry. Attendees from around the globe gather to review local search and advertising trends and achievements, exchange ideas and best practices, and explore opportunities to improve the quality of service member firms offer to their customers around the world.

About SuperMedia LLC

SuperMedia LLC (NASDAQ: SPMD) helps small- and medium-sized businesses grow through effective local marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning SuperGuarantee® program, Superpages® directories, published for Verizon®, FairPoint® and Frontier®, Superpages.com®, EveryCarListed.com®, Superpages for your mobile and Superpages direct mail products. For more information, visit www.supermedia.com.

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