Strategic Alliance Between Thomson's PRN and Cabco Yields a Slate of New Advertisers

Thomson’s Premier Retail Networks, Inc. (PRN), the world's most experienced provider of digital media solutions at retail, today announced five charter advertising deals with Unilever, Church & Dwight Co., Inc., Cadbury Adams, Bush’s Baked Beans and American Greetings for Cabco Group, the world’s leading international operator of electronic shopping carts.

PRN and Cabco announced their strategic alliance to enhance the in-store media experience for retailers and shoppers in May 2008. As part of the alliance, PRN agreed to sell advertising for Cabco’s TV Kart™, which incorporates interactive display screens into digital shopping carts designed to entertain young children who are sitting on the interior of the cart, while providing targeted information for moms and dads on monitors facing them while they shop.

"We realize now, more than ever, just how important it is to reach consumers within the in-store environment,” said Vincent Sottosanti, Unilever Shopper Marketing Team Lead – HPC, Unilever, who is advertising its Suave, Sunsilk, Degree and Klondike brands on the TV Kart. "We believe Cabco has a great product that will help us reach our core consumer target (mom). We're excited to test this new technology and we are confident that it will live up to our expectations.”

"In-store media is a powerful and effective addition to an advertiser’s overall marketing plan, allowing them to have the "last word” with shoppers,” said Bill Lynch, executive vice president of sales for PRN. "We are very excited to have been able to integrate Cabco’s TV Kart™ so quickly into PRN’s diverse portfolio to the benefit of advertisers.”

PRN is partnering with Cabco to develop a range of applications that will integrate Cabco’s display screen technology and PRN’s platform in order to facilitate better coordination of content, advertising, interactivity and measurement. "Advertisers are increasingly focused on targeted in-store messaging, and they want to measure the success of their media spend,” said Cabco chief operating officer Brad Johnson. "Cabco’s TV Kart™ network combines one-to-one shopper marketing with unprecedented dwell time, allowing marketers to build effective, measurable in-store marketing campaigns that influence shopper behavior.”

PRN enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN’s retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market and Walmart Stores.

About Cabco Group

Cabco has successfully operated the TV Kart™ program in the United States since 2002, and is currently working with several leading retail chains. Customers using Cabco’s electronic shopping carts find shopping a more fun, relaxing and enjoyable experience – It’s like having a personal shop assistant in every aisle. Cabco transforms the shopping experience. For more information: http://www.cabcogroup.com.

About Thomson: the worldwide leader in video solutions

Thomson (Euronext Paris:18453) (NYSE:TMS) is the world leading provider of solutions for the creation, management, delivery and access of video, for the Communication, Media & Entertainment (CME) industries. Our clients are studios, broadcasters, network operators (telcos, broadband, satellite and cable operators) and an increasing range of professional users of videos. We deliver superior value to our customers through a unique combination of industry leading technologies, systems and services, enabling us to offer differentiated and innovative end-to-end solutions based on a broad portfolio of Intellectual Property. At the cross-roads of the CME industries, leveraging our core competencies in video but also audio, data and voice, we enable our customers to take advantage of the growth opportunities brought on by the digital convergence revolution. For more information: http://www.thomson.net