08.10.2007 12:00:00
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Sterling National Bank Names Joseph Costanza Senior Vice President of Asset-Based Lending, Patricia Hrotko Senior Vice President of Marketing
Sterling National Bank, a subsidiary of Sterling Bancorp (NYSE: STL),
announced today that Mr. Joseph Costanza and Ms. Patricia Hrotko have
been named Senior Vice Presidents of the Asset-Based Lending Division
and Marketing Group, respectively. The appointments come as Sterling
prepares to increase each area’s activities to
take advantage of what the company sees as favorable market conditions.
Mr. Costanza will be responsible for managing the bank’s
asset-based lending business, one of Sterling’s
core strengths and an area of growth and stability in the marketplace.
Ms. Hrotko will lead Sterling’s marketing
efforts to continue to enhance its core brand as a leading community
bank and full-service small business lender.
"Joseph and Patricia are joining Sterling as
we expand our lending and marketing capabilities and take greater
advantage of opportunities in the small and mid-sized business markets,”
said John Millman, president of Sterling Bancorp. "Our
asset-backed lending business has been thriving as the credit crunch has
continued to affect more borrowers. Joseph will help us capitalize on
the many new opportunities we see and anticipate will continue for the
near-term. Patricia will work with all of our businesses to increase our
profile among constituents in core markets and regions through a wide
range of new marketing initiatives.”
Mr. Costanza will be responsible for managing and increasing the bank’s
share in asset-based lending, one of Sterling’s
core competencies. He joined Sterling from LaSalle Business Credit,
where he was the Northeast/Mid-Atlantic Regional Manager for 10 years.
Under his leadership, Mr. Costanza increased assets in his region from
$235 million to over $600 million with a shift in portfolio composition
from generally purchased participations to lead transactions.
Ms. Hrotko’s hire represents an important
component to Sterling’s overall expansion of
its marketing and advertising functions. As part of its commitment to
enhance brand recognition, Sterling has also retained investor relations
expert Ed Nebb to handle its IR functions and Dukas Public Relations
(DPR) as its PR agency of record. Ms. Hrotko will be responsible for
coordinating Sterling’s advertising
campaigns, online presence and direct marketing efforts. She will also
work directly with DPR to develop media strategies and thought
leadership campaigns for Sterling’s executive
team.
Prior to joining Sterling, Ms. Hrotko was the Vice President, Director
of Marketing for First Morris Bank & Trust in Morristown, NJ.
About Sterling Bancorp
Sterling Bancorp (NYSE: STL) is a financial holding company with assets
of $1.9 billion, offering a broad array of banking and financial
services products. Its principal banking subsidiary is Sterling National
Bank, founded in 1929. Sterling provides a wide range of products and
services, including business and consumer loans, commercial and
residential mortgage lending and brokerage, asset-based financing,
factoring and accounts receivable management, trade financing, equipment
leasing, corporate and consumer deposit services, trust and estate
administration, and investment management services. The Company has
operations in New York, New Jersey and North Carolina and conducts
business throughout the U.S. For more information, please visit www.sterlingnationalbank.com.
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