Starwood Announces 18 New Hotel Openings In Europe In 2015

(RTTNews) - Starwood Hotels & Resorts Worldwide, Inc. (HOT) announced Monday its continued expansion in Europe with 18 organic hotel openings in 2015 and over 30 hotels already under development and expected to open in the next five years.

Looking ahead, Starwood is launching the Tribute Portfolio brand in France, diversifying its brand footprint in Italy and expanding its mid-market brands in the United Kingdom, The Netherlands, Russia and Turkey.

In 2015, Starwood further strengthened its lead in the luxury segment with openings including The St. Regis Istanbul and W Amsterdam, as well as four The Luxury Collection hotels in destinations such as Prague, Bodrum and Bratislava.

Starwood also introduced its new Tribute Portfolio brand, a collection of outstanding independent hotels, to Europe with the Great Northern Hotel in London.

The company was reporting from the International Hotel Investment Forum or IHIF in Berlin.