01.04.2008 18:00:00
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Sprint Bolsters Industry-Leading Blackberry Portfolio with Addition of the BlackBerry Curve 8330
Sprint (NYSE:S) and Research In Motion (RIM) (Nasdaq:RIMM) announced
today that Sprint has further energized its BlackBerry portfolio with
the addition of the new BlackBerry® Curve™
8330 smartphone.
The BlackBerry Curve 8330 is the smallest BlackBerry smartphone with a
full QWERTY keyboard and strikes an attractive balance between
functionality, design and usability, giving users access to phone,
personal and corporate email, contacts, calendar, tasks, camera,
multimedia content, GPS navigation, enhanced Web browsing and other
capabilities. Whether customers are interested in advanced capabilities
for personal or professional use, the BlackBerry Curve 8330 smartphone
delivers innovative features including a two megapixel camera with video
recording*, advanced media player for music, videos and photos, 3.5mm
headphone jack, Bluetooth with support for stereo headsets and car kits,
microSD/SDHC card slot for expandable memory (8 GB memory cards are
available today), voice-activated dialing, voice notes recorder and the
ability to be used as a modem with a laptop. Customers can also take
advantage of exclusive Sprint services like**:
Sprint Music Store –
Download stereo-quality tracks instantly over the air. Choose songs
from thousands of artists in virtually every genre.
Sprint TV® – Watch live TV or video-on-demand with
full-motion video and vivid sound or catch the latest news, sports,
weather, entertainment and movie trailers on the go. Choose from more
than 50 live television channels.
Sprint Navigation –
As the first carrier to have offered a GPS-enabled BlackBerry
smartphone, Sprint continues this innovation with the addition of
Sprint Navigation, which delivers voice-guided and on-screen
turn-by-turn GPS-enabled driving directions, 3-D moving maps similar
to an in-car navigation system or personal navigation device, as well
as more than 10 million local listings and real-time intelligent
traffic alerts with one-click rerouting, anywhere on the Sprint Mobile
Broadband Network.
"Powerful core organizational capabilities,
sleek and attractive form factors, exclusive multimedia content,
flexible international service options and industry-leading push-to-talk
service are combined factors that give Sprint one of the most attractive
BlackBerry smartphone portfolios in the industry,”
said Danny Bowman, vice president of customer equipment for Sprint. "The
addition of the BlackBerry Curve 8330 to our lineup gives our customers
access to information now, with no compromises.”
"The BlackBerry Curve 8330 smartphone offers a unique blend of
functionality, design and usability that hits a real sweet spot for both
personal and professional use," said Mark Guibert, Vice President,
Corporate Marketing at Research In Motion. "It’s
as adept at keeping people productive at work as it is with helping them
stay connected to friends or entertained and informed with Sprint’s
music, video and navigation services."
The Sprint Difference
Sprint provides true value for its BlackBerry customers with several
industry differentiating areas:
BlackBerry® Pearl™
8130 smartphone – includes support for
the largest range of exclusive Sprint content including Sprint TV,
Sprint Music Store and Sprint Navigation.
BlackBerry® 8830 World Edition
smartphone – equipped with
international voice and data roaming capabilities offered by Sprint,
as well as an unlocked SIM card slot for voice and data services.
Customers can sign up for competitive international roaming service
plans directly from Sprint or take advantage of service from local
providers in other countries.
BlackBerry® 7100i smartphone –
equipped with Nextel Direct Connect®, the
industry’s largest and fastest push-to-talk
service, allowing instant, efficient and economical means to
communicate across the nation and in and between six international
locations: Argentina, Brazil, Canada, Chile, Mexico and Peru.
For a full line-up of BlackBerry smartphones from Sprint, including
pricing, visit www.sprint.com. Network Strength:
Customers who use BlackBerry smartphones from Sprint and subscribe to
national calling plans, can make voice calls (with no additional roaming
charges) in more places. Sprint provides the largest voice calling area,
reaching more than 299 million people in the U.S., Puerto Rico, the U.S.
Virgin Islands and Guam. These same customers receive unbeatable value
for data services as well. The Sprint Mobile Broadband Network
(inclusive of data roaming) reaches more than 234 million people, 13,453
cities and 1,321 airports.
Sprint offers BlackBerry users the convenience of instant push-to-talk
communication on the world’s largest
push-to-talk network and largest community of users. With Nextel,
BlackBerry smartphone users can connect coast-to-coast and
country-to-country in under a second with anyone from the world’s
largest community of push-to-talk users. The Nextel National Network
continues to operate at best-ever status with internal metrics showing
double-digit percent improvement year-over-year.
Simply Everything Pricing:
Regardless of whether Sprint customers are using their BlackBerry
smartphones with a BlackBerry® Enterprise
Server or with BlackBerry® Internet Service,
they can receive great value with Sprint’s
new Simply Everything pricing plan. For a flat rate of $99.99 per month
the Simply Everything plan offers BlackBerry Internet Service customers
unlimited voice and data. Pricing complexity and concerns about overage
charges are virtually eliminated, letting customers think more about how
they can use their wireless device for work and play, and less about
their bill. BlackBerry Enterprise Server users can subscribe to the same
plan and receive access to their corporate email, calendar, contacts and
firewall protection for an additional $20 per month.
BlackBerry Curve Pricing and
Availability
The BlackBerry Curve 8330 smartphone will be available later this month
online at www.sprint.com, through
Sprint Telesales, Sprint business sales channels and retail locations
for as low as $179.99 with a two-year service agreement, a $170 instant
savings credit and $100 mail-in-rebate.
For more information on the BlackBerry Curve 8330 smartphone, visit www.blackberrycurve.com.
Customers can sign up to be notified of commercial availability from
Sprint at www.sprint.com/curve.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two robust wireless networks serving approximately 54 million customers
at the end of 2007; industry-leading mobile data services; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. For more information, visit www.sprint.com.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of
innovative wireless solutions for the worldwide mobile communications
market. Through the development of integrated hardware, software and
services that support multiple wireless network standards, RIM provides
platforms and solutions for seamless access to time-sensitive
information including email, phone, SMS messaging, Internet and
intranet-based applications. RIM technology also enables a broad array
of third party developers and manufacturers to enhance their products
and services with wireless connectivity to data. RIM’s
portfolio of award-winning products, services and embedded technologies
are used by thousands of organizations around the world and include the
BlackBerry® wireless platform, the RIM
Wireless Handheld™ product line, software
development tools, radio-modems and software/hardware licensing
agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe and Asia Pacific. RIM is listed on the
Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX:
RIM). For more information, visit www.rim.com
or www.blackberry.com.
* Video recording requires a microSD card.
** Use of services may incur separate, additional charges. Visit www.sprint.com
for rate plan information and charges for services.
Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the United States Private Securities
Litigation Reform Act of 1995. When used herein, words such as "intend"
and similar expressions are intended to identify forward-looking
statements. Forward-looking statements are based on assumptions made by
and information available to Research In Motion Limited. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties. Important factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements include, without limitation, possible product
defects and product liability, risks related to international sales and
potential foreign currency exchange fluctuations, the initiation or
outcome of litigation, acts or potential acts of terrorism,
international conflicts, significant fluctuations of quarterly operating
results, changes in Canadian and foreign laws and regulations, continued
acceptance of RIM's products, increased levels of competition,
technological changes and the successful development of new products,
dependence on third-party networks to provide services, dependence on
intellectual property rights, and other risks and factors detailed from
time to time in RIM's periodic reports filed with the United States
Securities and Exchange Commission, and other regulatory authorities.
RIM has no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM, Research In Motion and BlackBerry are registered with the U.S.
Patent and Trademark Office and may be pending or registered in other
countries. All other brands, product names, company names, trademarks
and service marks are the properties of their respective owners. RIM
assumes no obligations or liability and makes no representation,
warranty, endorsement or guarantee in relation to any aspect of any
third party products or services.
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