SpaCapsule to See Holiday Season Sales On-Line As Hammacher-Schlemmer and FrontGate Featured Product

Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced today that the Company’s flagship SpaCapsule has been inducted into the prestigious Hammacher-Schlemmer and FrontGate publications as increased interest continues to emerge during the holiday season. "We are very excited to have SpaCapsule included in such prestigious publications at a time when the holiday season is approaching and personal interest in the machine is on a rise,” stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. "We have seen a steady increase in orders over the past several weeks following our Equip’Hôtel presentation and the incredible results offered by the Dermscan study regarding the weight loss and anti-cellulite benefits of SpaCapsule.”

Hammacher-Schlemmer has been an industry leader for 162 years, offering only the finest products into their selective gallery. "We were not at all surprised when the folks at Hammacher contacted us asking for permission to sell our product,” continued Dr. Spivak. "Although we’ve been distributing SpaCapsule primarily to medical offices, gyms, and spas, there is also a large personal marketplace for those affluent individuals seeking luxury at its finest.”

SE Concepts is eagerly awaiting the start of 2011. With plans for increased transparency, franchise opportunities and new distribution agreements – complimenting current international agreements valued at an estimated $15,000,000 – as well as completing 2011 pre-orders for Denmark and French distributors, management believes the first half of 2011 will prove prosperous.

Dr. Spivak concluded, "We’ve reached a very exciting time in the company’s 10 year history as SpaCapsule continues to gain global brand recognition. We intend to work tirelessly to continue supporting the company’s growth and brand’s global acceptance and shareholder value throughout the world.”

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (SYMBOL: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.