12.04.2007 10:32:00
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Sonic and Digital Vision Team Up To Deliver the Ultimate in High-Def Video Mastering
Sonic Solutions®
(NASDAQ:SNIC), the leader in digital media software, and Digital Vision,
a leading developer of advanced digital media applications for film and
video, announced today a strategic partnership to integrate Digital
Vision’s best-of-class DVO finishing tools for
high-definition video content with Sonic’s
CineVision™
high-definition encoding platform for AVC, VC-1 and MPEG-2 stream
creation. Sonic will offer Digital Vision’s
image enhancement technologies - including tools for managing film
grain, reducing unwanted electronic noise, and increasing picture
sharpness - with its well known CineVision encoder. The
CineVision/Digital Vision combination will enable authoring facilities
to efficiently master high-definition titles for the Blu-ray Disc and HD
DVD formats with the highest possible image quality. Sonic and Digital
Vision will be demonstrating the integrated solution at NAB (Stand
SL4314), April 16th to the 19th
in Las Vegas, Nevada.
"We are very excited to be partnering with
Sonic to deliver our award-winning image enhancement technology to the
packaged media creation market. Our two companies’
respective leadership positions in compression and image processing
represent a powerful value proposition for professional authoring
facilities everywhere," said Lars Taflin, chief executive officer,
Digital Vision. "By providing access to Digital Vision image controls at
the encoding stage, professional facilities will be able to harness
their creative potential to deliver never before achieved
high-definition image quality.”
Based on 20 years of experience in developing high-performance image
enhancement algorithms, Digital Vision Optics (DVO) are a collection of
resolution-independent, software-based image enhancement tools for
fine-tuning image quality. Included in CineVision will be DVO Grain,
which is designed specifically to manage the look of film grain and to
reduce unwanted electronic noise in film or video material. Grain allows
creative professionals to produce clean, sharp pictures and to match the
look of film grain from shot to shot, including grain matching for
underexposed film. Also to be included is DVO Aperture, a high-quality
spatial filter that increases the apparent sharpness of the picture.
Aperture is a great tool for use in conjunction with DVO Grain in order
to increase image clarity while still creatively managing the look of
film grain. Additional components incorporated from Digital Vision will
enable professional authors to effectively remove high-frequency noise
and reduce banding. The final component of the suite of tools is DVO
Dust that enables automatic removal of film dust, dirt and scratches
providing a cost effective route to re-master archive titles that have
been damaged in storage.
"While providing a stunning viewing experience
for consumers, working with high definition video is an unforgiving
process that demands the best possible tools and technologies,”
said Rolf Hartley, senior vice president and general manager of Sonic’s
Professional Products Group. "Working with
Digital Vision, the industry leader in image enhancement solutions, we’ve
been able to extend the breadth, depth, and value of our CineVision
encoder – giving authoring facilities the
power to deliver the best looking HD and BD titles possible.”
Sonic CineVision is the world's first comprehensive encoding system
built to tackle the complex encoding challenges of the next-generation
Blu-ray Disc and HD DVD optical disc formats. Designed to enable
complete workflow flexibility, CineVision has been optimized for
professionals requiring comprehensive support for a wide range of input
types, including QuickTime®,
AVI, and DPX image sequences, and all three of the next-generation HD
video codecs: H.264 (AVC), VC-1, and MPEG-2. In the latest update, the
application takes image quality to a new level for all three
next-generation HD format and includes new advanced tools, such as
adaptive quantization, to improve the handling of video effects. In
addition, the application improves timeline information, giving the
compressionist a clear view of the bit rate and quality metrics for the
encoded files.
About Digital Vision
Digital Vision provides innovative image restoration, enhancement,
colour correction and data conforming systems that major movie studios,
television networks and post-production facilities use to produce and
enhance feature films, TV programs and commercials. The company’s
Nucoda product line provides a strong suite of products for tapeless and
non linear grading for HD broadcast and 2k/4k digital intermediate
productions. The company’s award-winning
products are a standard of the media and entertainment industry and are
deployed at top facilities and broadcasters around the world.
Digital Vision AB was founded in 1988 and is headquartered in Stockholm,
Sweden, with two wholly owned subsidiaries, Digital Vision (US) in Los
Angeles, California, and Digital Vision UK in London, England. The
company maintains its global presence through a network of qualified
distributors. Digital Vision is listed on the Stockholm stock exchange.
For further information, go to www.digitalvision.se About Sonic’s Professional Products Group
Sonic’s Professional Products Group (PPG)
develops authoring and encoding systems used in the release of a wide
variety of video entertainment including major motion pictures on
DVD-Video, DVD-ROM, HD DVD and Blu-ray disc. Sonic’s
world-renowned Scenarist®
authoring and CineVision™
video and audio encoding systems are intended for highly skilled
professional content creation facilities including high-end authoring
and design houses, major motion picture studios, and disc replicators.
Sonic’s Professional Products Group is
actively involved in the development and implementation of new
entertainment standards and formats.
About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com)
is the leader in digital media software, providing a broad range of
interoperable, platform-independent software tools and applications for
creative professionals, business and home users, and technology
partners. Sonic's products range from advanced authoring systems and
interactive content delivery technologies used to produce Hollywood DVD,
HD, and Blu-ray film releases, to the award-winning Roxio®-branded
CD and DVD creation, playback, and backup solutions that have become the
premier choice for consumers, prosumers and business users worldwide.
Sonic products are globally available from major retailers, online at
Sonic.com and Roxio.com, and are bundled with PCs, after-market drives
and consumer electronic devices. Sonic's digital media creation engine
is the de facto standard and has been licensed by major software and
hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta,
Sony, and many others. Sonic Solutions is headquartered in Marin County,
California.
Forward Looking Statements
This press release may contain forward-looking statements that are based
upon current expectations, including the launch, distribution, and
market acceptance of CineVision including the Digital Vision Optics
product. Actual results could differ materially from those projected in
the forward looking statements as a result of various risks and
uncertainties, including those discussed in the Company's annual and
quarterly reports on file with the Securities and Exchange Commission.
This press release should be read in conjunction with the Company's most
recent annual report on Form 10-K, Form 10-Q and other reports on file
with the Securities and Exchange Commission, which contain a more
detailed discussion of the Company's business including risks and
uncertainties that may affect future results. The Company does not
undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, CineVision, and Roxio are
trademarks or registered trademarks of Sonic Solutions or its
subsidiaries in the United States and/or other countries. All other
company or product names are trademarks of their respective owners and,
in some cases, are used by Sonic Solutions under license.
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