Soft & Beautiful Taps Fitness Guru and Actress A.J. Johnson, Life Coach and Best Selling Author Valorie Burton as Spokespersons for Healthy Resolutions Campaign With Curves

DALLAS, Jan. 9 /PRNewswire/ -- Soft & Beautiful(TM) hair care products, a part of the Pro-Line International family of brands, has recruited actress and fitness expert A.J. Johnson and life coach and best selling author Valorie Burton as spokespersons for their Soft & Beautiful with Curves Healthy Resolutions campaign with national fitness chain Curves. The two experts will join forces with Pro-Line Beauty and Hair Care Consultant Roslyn Baker to form the Soft & Beautiful BEAUTY EXPERTS. The team will offer advice on wellness "from hair to toe" and from the inside out, in by-line articles, on the Soft & Beautiful(TM) website, in interviews across the country and finally at a world-record-setting fitness and beauty event for women in the Chicago, Illinois area on January 20, 2007.

The BEAUTY EXPERTS are part of an awareness campaign that highlights the Soft & Beautiful with Curves Healthy Resolutions promotion. When shoppers purchase specially marked packages of Soft & Beautiful(TM) and Soft & Beautiful Botanicals(TM) relaxer kits, they will receive a free two-week membership to any participating Curves fitness center and a Soft and Beautiful branded fitness headband.

"Soft & Beautiful with Curves Healthy Resolution is about encouraging your girlfriends, sisters, mothers and daughters to make a new commitment to total wellness and beauty, but that takes courage," said Tiffanie Jones, Pro-Line International. "Soft & Beautiful realizes that soft, silky, healthier hair and a healthier lifestyle begin with a mindset change, and that can be a challenge. We hope to connect the dots between healthy hair and healthy bodies with a healthy outlook on total wellness."

Often, African-American women express concern about how to maintain or manage their hair during and after a workout. Soft & Beautiful's BEAUTY EXPERTS have developed tips to address this concern as well as other advice on how to manage a healthy body and a healthy head of hair throughout the year.

A.J. Johnson is the founder of AJ Zone, Inc., a wellness concierge company for helping women achieve healthy living. A.J. also produces a wellness segment on WE channel's "Savvy," and hosts VH-1's reality fitness competition, "From Flab to Fab." She does weekly radio spots for several large metropolitan areas and seminars and classes for corporations, resorts and magazines, including Mauna Lani Resort, Essence and many other notables. Her on-camera advice includes Entertainment Tonight and Inside Edition.

Sought-after life coach and speaker, professional certified coach (PCC), and author of Listen to Your Life, What's Really Holding You Back?; Rich Minds, Rich Rewards (published by divisions of Random House, Inc.), and her newest book, Why Not You? 28 Days to Build Authentic Confidence, to be released in March 2007, Valorie Burton influences professionals and entrepreneurs to a more purposeful path. Her weekly e-newsletter inspires thousands of subscribers.

Women can meet the BEAUTY EXPERTS at a special event designed to help jumpstart a new beauty regimen. Soft & Beautiful and Curves plan to sponsor a world-record attempt event -- the longest circuit workout in the world, in the Chicago area on January 20, 2007 -- creating a "chain of sisterhood."

For more information on how to be a part of the event and begin a new approach to total wellness and beauty for the New Year, go to http://www.proline-intl.com/ or call 1.888.919.hair (4247). You can also vote for the personality whom you believe best embodies the spirit of the Soft & Beautiful with Curves Healthy Resolution on the Sister 2 Sister website beginning January 1, 2007 at http://www.s2smagazine.com/.

Pro-Line International is the second largest manufacturer of ethnic beauty care products in the world. A subsidiary of The Alberto-Culver Company , it manufactures popular brands like Soft & Beautiful(R), Soft & Beautiful Botanicals(TM), TCB(R), Soft & Beautiful(R) Just for Me(TM), Pro-Line Comb-Thru, Motions(R) and Barber Select(TM). For the last 35 years, it has been an industry leader in hair care with its brands distributed in 102 countries around the world. Log on to http://www.proline-intl.com/ for more information.