Smith & Nephew Advanced Wound Management Appoints David Hoffman to Lead Business Development

HULL, England, and LARGO, Fla., April 19 /PRNewswire-FirstCall/ -- Smith & Nephew's Advanced Wound Management division today announced the appointment of David Hoffman as Senior Vice President, Business Development & Strategic Planning.

Hoffman joins Smith & Nephew from Boston Scientific Corporation where he has worked for 10 years most recently in their Endosurgery Group where he has been leading their New Market Development and Strategic Planning activity. Prior to his time with BSC he worked for Baxter Healthcare primarily in sales and international marketing roles.

"David has worked in the medical device industry for over 20 years in areas such as endoscopy, vascular, surgery and hospital supply. In that time he has gained a broad range of experience in strategic planning, business development, global marketing, market development for emerging technologies and sales management. He will be a valuable asset to Smith & Nephew," commented Joe Woody, President, Advanced Wound Management.

Hoffman will be a member of the Advanced Wound management Global Executive team, reporting to Joe Woody, President.

Hoffman holds a B.S. in Economics from Northwestern University and an M.B.A. from Butler University. He resides in Concord, Mass., with his wife and children.

About Smith & Nephew:

Smith & Nephew is a global medical technology business, specialising in Endoscopy, Orthopaedic Reconstruction, Orthopaedic Trauma and Advanced Wound Management products. Smith & Nephew ranks as the global leader in arthroscopy and one of the world's leaders in advanced wound management and is one of the fastest growing orthopaedics companies in the world.

Smith & Nephew is dedicated to helping improve people's lives. The company prides itself on the strength of its relationships with its surgeon and professional healthcare customers, with whom its name is synonymous with the highest standards of performance, innovation and trust. The company has more than 8,500 employees and operates in 33 countries around the world and generated sales of nearly $2.6 billion.

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